Social Media Skills for Every Digital Marketer

Everyone knows how to post something on Facebook, tweet an image, and how to put a filter on an Instagram photo. Because of this, anyone can easily pick up a career as a digital marketer. What separates the professionals from others is the fact that professionals know how to make use of a platform’s analytics in order to determine the success of their content.

The seasoned digital marketers are a step up from the rest of the competition. These individuals know that their content does not just end with how good a photo is. Instead, they tailor-match the content to the right platform. They fully understand each channel and know how to make the most of their content on each of these platforms.

So how do you become a social media ninja? Here are some important things you need to know about your chosen craft:

Engage with Your Community

One thing you have to realize about doing social media work is that in its very essence, you are making connections and building a community with other people. In order to do that, you need to post and share content that people will find valuable.

Once someone comments or shares your content, see to it that you personally acknowledge them. You can also honestly and quickly respond to questions, complaints, and criticisms.

As a brand manager, you have to be transparent on social media instead of just using well-crafted statements.

Create Video Content

Over the past year, marketers have shared how vital video has become. You see this in how people are now engaging with one another through Facebook Live, Instagram Video, and Periscope. As this becomes more mainstream, your followers will expect that you follow suit. Even if you haven’t done a video before, it pays to know a few videography skills.

Thankfully, you can already create an interesting video with your smartphone. This can already help you stand out from other digital marketers.

Use Each Social Media Feature Properly

Since your job involves social media platforms, it is recommended that you know how to make use of these websites to the best that you can. Each platform is unique and has its own hidden features waiting for you to discover and master. If you want to be effective at your job, you have to take time to learn these social media hacks so you can utilize them to their fullest potential.

Automate and Schedule Posts

Even if your friends think you’re spending all your time online, the truth is that you still need time to sleep, eat, and rest. So how can you manage to post 15 different items on 5 social networks every single day? The answer is to automate your posts.

Nowadays, there are a number of tools that you can use to help you schedule and automate your posts so that they will be sent across the platforms that you use. Two good examples that serious digital marketers make use of are Hootsuite and Buffer.

Write Good Articles

As a digital marketer, you need to know how to write. You don’t really need to spend several hours just to craft the perfect tweet, but you should be able to express yourself whenever you write something. And since the ideal length for blog posts has increased to 1,500 words, you need to make sure that your posts are of good quality.

Curate Valuable Content

While you may be excellent at creating content for your audience, it’s important that you also curate the best pieces of content from around the web. Your followers will find these useful instead of reading your written content all the time.


Search engine optimization (SEO) skills are what each digital marketer needs to develop. Having SEO skills can help you get your content to rank high on a search engine results page through the use of strategic keywords, high-quality backlinks, and shareable content.

Having these skills can truly help you develop your digital marketing strategy and boost your website for high search results. Make sure you have these skills so you can be on top of your game.

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5 Tips on How to Use Snapchat as a Marketing Tool

Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app for smartphone users. It has become such a successful app that it has over 10 million views each day. Because of this, marketers have decided to share their brand through Snapchat.

If you’re wondering how you can make use of Snapchat as a marketing tool for your business, here are some useful tips that can help you:

Tip #1: Offer Exclusive Content

Why do you want people to follow you on Snapchat when they could easily find the same things on your website and other social media pages? You have to give them a reason why you are someone they need to follow on Snapchat. When you decide to use this medium as the first venue where you will publish new products or give away freebies, you have to know that this is what will help you stick out.

Your audience in the app will feel like they are insider experts since they are among the first to get updates about your business. This is one big reason why you should offer exclusive content on Snapchat.

Tip #2: Share In-Store Sales and Promo Codes

As mentioned, you have to give your followers a reason why they should follow you on Snapchat. Since the main concept behind the app is that the content you publish is only around for a limited time period, you can use it as an effective tool for your followers to get exclusive content. This will be rewarding to your loyal customers who know when to visit your profile.

Tip #3: Connect with Your Customers

Another way you can use Snapchat is to use it to connect with your customers. Ask your customers to take a selfie with your product or watch a Snapchat story in return for an exclusive promo code. This is a great way you can encourage your followers to learn more about your products or showcase your customers that use your products.

Tip #4: Make Use of Snapchat Groups

Back in December, Snapchat introduced the group’s feature, which allowed a conversation to take place between 16 users and below. Through this feature, the messages in the group are automatically deleted after 24 hours. As a business, you can use this to introduce specials or promo codes. You can also reward the people who are in the group by giving them freebies or exclusive early access when you have an ongoing sale.

Tip #5: Host a Live Event

Live videos have increasingly become vital to online marketing strategies. Since Snapchat supports this feature, it is a great way you can market to your followers. To utilize a live video campaign, one good suggestion is to do a product demonstration. This will give your followers a chance to see how your product works and how it fits their needs.

There are many different things you can do on Snapchat. With its immense popularity, you’ll be sure to get your product across to your followers with little time and money spent.

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How to Create Content that Works

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not always mean that your website will be a success. Even though you spend a lot of time writing quality articles, you still have to know how to attract readers to your website so you can get your message across.

Because of this, you have to invest in quality articles. These are articles that will likely get your audience engaging on your posts and sharing your website. Here are some important tips on how you can attract people to your content:

Tip #1: Use Lists 

Do you know what makes websites such as BuzzFeed and Listverse so successful? It’s because they provide articles that are in a list form. Unlike long articles that are difficult to read, articles that are in list forms are small and easily digestible. They will attract the attention of your readers who like skimming through an article to pick up the main idea along the way. This is also useful for readers who don’t skim articles as they will likely stick to the post until they have finished reading it.

A list type of article has a higher tendency of being read and shared by your audience. Not to mention, it’s likely to stick to their memory so you can be sure that your content has been thoroughly understood.

Tip #2: Make it Quick

As a writer, you have to make sure you have understood the psychological power of your articles. Nowadays, many people have a fear of missing out, which is why they want to always be connected with things that are new and fresh.

In order to do this with your content, make sure to keep your audience relevant to today. Your readers don’t want something from yesterday. This is why you need to let them want to read it now.

Tip #3: Work With Influencers

You can make the most out of your content when you partner with influencers. With your website, you can invite guest bloggers to submit an article. This will help boost your website since the followers of your guest blogger will likely visit your website too.

Always keep your options open so you can find the best influencers in your niche.

Tip #4: Know Your Target Audience

If you want to stop writing articles that won’t get you anywhere, it’s important that you fully assess your website and who it aims to speak to. You need to capture the right people so that you won’t end up wasting your time, energy, and resources on content that won’t get you anywhere. Once you know who your target audience is, you can specifically address your content to them.

Creating content for your website can be pretty overwhelming. Once you have the right nuggets of wisdom, you’ll be able to kick-start your website and let people visit it because they are attracted to the articles you have shared.

Content MarketingDigital MarketingSearch Engine MarketingSEO