5 Ways to Increase Customer Loyalty

Every business owner knows how  important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won’t be able to succeed in your business. It is so hard to earn the trust of your customers but you can’t do without it. And what’s more is that it can be so easy to break their trust. And when it comes to dealing with customers, it’s even harder to get a new customer’s trust than to keep your existing customers. This is why it is important that you know how you can get your customers to trust you.

Here are a few tips that you can use:

Tip #1: Create an experience he will never forget

One of the surest ways you can gain a new customer’s trust is by creating an experience where you were able to go above and beyond. You have to remember that your business should not be just about you making a profit. It’s also about selling an experience that your customer encounters. Whenever you encounter a customer, you have to make him feel good. There are many ways you can do this:

  • Offer free coffee in your store
  • Offer free Wi-Fi if you have a cafe

You can also see to it that you over deliver whenever you meet with a customer. Aside from just meeting his needs, you have to go beyond it by adding some surprises or bonuses. Remember to focus on building integrity by being honest, keeping your word, be reliable, and provide consistently good service. These things can lead to customer trust and loyalty. Doing these things will let your customers walk away pleased with the experience they had with your business. They’ll be sure to share it with their friends and come back for more.

Tip #2: Value customer service

Customer service is something you should be concentrating on as a business owner. You have to make sure that your customers are pleased with the kind of service they received from your company.  One way you can show them this is by making things right, especially when you did something wrong. This is the best way you can build customer loyalty since you know how to resolve complaints made by your customers. When you handle complaints professionally, you get to show them that you value their business and want to make things right. You not only get to fix the problem, you also get to regain their trust. They will give you another chance since you have showed them that you can handle things properly.

Tip #3: Appreciate your customers

Nowadays, people tend to forget to say ‘Thank you’. Because of this, a little kindness sometimes proves to be something much more than just a word. But apart from just saying thank you to your customers, you should show them that you care about them. This can be done by giving rewards for no particular reason.

Another way you can achieve brand loyalty is by building a relationship with your clients more than just a business person. This doesn’t mean that you will automatically be their best friend, it just shows that you can care about them enough to know when their birthday is or when they are getting married, for example. You can also send your customers a personal letter to thank them for the business they have done with you over the past few years. Not too many business owners do this today so you know that your action is deeply appreciated.

Tip #4: Get to know what they want

A great way you can build relationships with your customers is to know what they want. Take time out to truly get to know your customers individually so that you know how to expand their interest in your business. You can send out surveys asking customers what it is they love about your company as well as what you need to improve on. Once you have gathered their responses, you should take time to act on it so they can see results from the survey they answered.

In return, you can give your customers a free gift by simply filling up the customer satisfaction survey that you have sent out. Or better yet, for every survey response, you’ll be donating to a charity or cause you support.

Tip #5: Don’t stop improving yourself

Your business is an extension of yourself. You should let your customers get to know who you are and see how you deal with your company as well as your employees. You should be able to engage existing customers in conversation as well as entertain new ones. Instead of hiring someone to build a relationship with your customers, you should be the one to do it. Otherwise, they will end up trusting that individual more than you. Always strive to improve how you handle your business and customer relations so you can build trust and loyalty.

Remember– customer loyalty works both ways. If you want to have a loyal customer base, you also have to be loyal to them. Stick with your long-term customers and make sure they are always happy and you’ll see just how loyal they will be to your brand.

 

Digital Marketing

The 4 Keys to Successful Branding

Often described as a sign, logo, or name, branding identifies the product or services you sell.

Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on social media platforms. Branding is about gaining the trust of your customers, rather than just creating the image of it. The following 4 keys to effective branding will help your company gain the recognition it deserves while arousing the interest of your target audience.

Consistency is Key
The key to a harmonious business is consistency. If what you say and what you do don’t align you’ll quickly lose the interest and respect of your customers. What your company stands for and believes in must be consistent across the line in order to achieve this place of “trust”. Your customers need to believe that your actions will always be influenced by the focus and vision of your company. How you handle complaints, your advertising tactics, and even your social media posts must add up and mirror the company you’re “selling.” Otherwise, your customers will call your bluff, feel lied to, and lose interest in what you’re all about. If you stay consistent in all of your relations people will never have to doubt what your business is about.

Likability
Is your brand easy on the eye? If you’re in the design process for your website, products, or your logo, likability is a huge consideration. Often what a business owner envisions likeable for themselves, might not go over well with the general population. Think twice before spelling your business name awkwardly, or using too many colors or patterns in your logo. The more drawn people are to your product, the more likely they’ll become a customer. This takes research and a thorough analysis of your target audience. You also need to look at your current competition and determine what works for them, and what doesn’t. See the world through the eyes of your future customers and ask yourself, “would I buy this”? If not, why not? Is there anything you can change to appeal to the masses?

Adaptability
The world is constantly in motion. Your business should be strong enough and adaptable so that you can project, as well as meet, the future needs of your customers. While short-term goals can help you build your brand, if you’re not looking into the deep future, you could be building a dinosaur of a business. Look at the current technology trends and see how they might affect your future business plans. Is your website mobile-friendly? Have you opted to use SMS messaging to send discount and promotion codes to your customers or are you still relying on printed coupons? Are you selling an industry trend with little chance of becoming evergreen? How can your company evolve from its current state should you see yourself in the next 20 years? What’s your future business look like, and do you have a blueprint to get there? Adaptability is key in successful branding.

Innovation

Are you a forward thinking business? Think about that, and the box you might be in. Innovation is new and different. It might be a unique product that puts your brand on the map. Behind the scenes, an organization needs to be innovative in order to make marketing powerful. Without newness, marketing stands still. What are your bringing to your industry and what sets you apart from your competition is what brands you. You’re either a leader or a follower, proactive verses reactive. Innovation inspires confidence and trust in your customers because they see the strategy and the path you’re on for the future.

Create the Future of Your Brand

Innovation. Adaptability. Likability. Consistency.

No matter how creative your business logo, without these 4 keys to successful branding, your company might fail to capture its target audience in time to secure its healthy place in the future.

Branding encompasses everything your company does. From the way it treats employees to the organizations or charities it supports, your brand will ALWAYS be tied to your image. Are you making a powerful impression?

We live in a digital age where brand names also reign. There’s soda and then there’s Coke. There are tennis shoes, and then there is Nike. There are cellphones, but only one iPhone. The biggest difference between a product and a brand is distinctiveness. Once you understand what makes your company unique you can begin to develop your brand further by following these basic steps, while staying true to the unique path of your company. So long as your efforts are consistent and your passion unrelentless, you can set yourself apart from the competition.

Does your company share these successful branding traits? Leave a comment below and let us know the characteristics you believe make your brand unique. Have a tip or want to share something else that has worked in successfully branding your business? We’d love to hear it!

Digital Marketing

7 Digital Marketing Secrets to Boost Website Traffic

Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a new business and what it is all about. This is why there are so many business owners who feel it is very important to have a website they can use to reach their customers.

Since there are so many websites available, it is important to know how you can make yours stand out and reach the right people. This is where digital marketing comes into the picture. As an entrepreneur, you have to know what you can do to make your website powerful enough to reach your target audience.

Here are 7 digital marketing secrets to boost website traffic that you may be able to use on your own website:

Tip #1: Advertise Your Business

One of the proven ways you can improve your website’s traffic is to advertise it. Just like a typical business, you have to spend money to pay for your advertising. Despite this, you will see that your business will gain the momentum it needs to be able to reach the right people. This has been proven time and time again, which is why you have to determine how much you are willing to spend to advertise your business. You have to identify whether you want more traffic or more conversions on your website. By identifying your goals, you’ll be able to put your money on the right advertising channel and ensure your efforts aren’t put to waste.

Tip #2: Optimize Your Website

These days the number one medium that people use to visit a website is a smartphone. They no longer rely on their desktop computers to browse the internet. Because of this, information is provided to them at the speed of light. And what this means for you, the website owner, is that you can reach more people than ever before.

If you want your readers to obtain useful information from your website you have to make sure that it loads quickly and is compatible across different devices. You should also make sure that your website is responsive so that your readers won’t have a difficult time when they are trying to read your content.

Tip #3: Engage in Social Media

Social media has brought people closer than possible before. It not only limits its use to family members, it also helps customers get in touch with their favorite brands. As a business owner you can use social media to your advantage. You can create a business page and make your readers feel like they are part of a community. Use social media to answer your readers’ questions and engage with them. This is the best way you can grow your website organically.

Tip #4: Use Long-Tail Keywords in Your Content

Most searches on the internet use long-tail keywords. This is why it is recommended that you target using these types of keywords so that you can properly address the people who are looking for your business, particularly if you are not using paid search to improve your SEO.

Tip #5: Be Open to Guest Bloggers

Guest blogging is usually equally beneficial for two parties. You can invite people who share the same niche or topic as yours to blog on your website and in return, you can write content for their blog too. When the article gets published, they will share it with their readers and expect you to do the same. In doing so, you both get to share each other’s website and bring new people to discover the site.

Tip #6: Post Content on LinkedIn

You can also use LinkedIn as a way for you to get people to visit your website. LinkedIn is actually considered the largest professional social network so you’ll be able to hit the right people with your content. Just remember that you have to post content regularly so that you can boost the traffic on your website. And if you do well, you can improve your website’s traffic; especially with the people who are within the same industry as yours.

Tip #7: Don’t Disregard Email Marketing

Email marketing is a powerful tool you can use to attract new people to your website. You have to remember not to bombard your visitors with so many emails whenever a new update is made. They might think you are spamming them with irrelevant information and may block your website.

If you want to improve your website’s traffic follow these 7 digital marketing secrets and reach the right people. At the same time, it pays to keep being updated with the latest techniques in digital marketing. Make sure you keep reading and updating yourself so you know what the best practices are.

Mobile Marketing
call icon