Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like
2024-05-08
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for
2024-04-29
Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision of the Metaverse to life,according to Insider. "So, the greatest development of
2024-02-02
A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people stare into that tiny screen as if it were a vital life support system. I suspect
2024-02-01
EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood
2024-01-29
Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed. But when it comes to building brand awareness and credibility, informing consumers about your products, growing
2024-01-29
It couldn’t have happened to a nicer channel. GB News, it appears, has lost half its value since it launched last year. Shareholder Discovery sold its stake in the channel in August, with accounts lodged after the sale showing that its 25% share of the
2024-01-25
As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his demolishing of many of the myths about online advertising, and he remains a thorn in the
2024-01-24
IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans are being influenced by sustainability, and fears related to the economy and the
2024-01-19
