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The Cookiepocalypse: Why first-party data is going to matter to your newsroom

The Cookiepocalypse: Why first-party data is going to matter to your newsroom

Research The Cookiepocalypse: Why first-party data is going to matter to your newsroom Journalist fellow Paul Herman says the end of third-party cookies in 2024 may represent an opportunity to restructure that even the Times Square knock-off Cookie Monster

Allocating Your Digital Marketing Budget: 7 Things To Consider - ValueWalk

Allocating Your Digital Marketing Budget: 7 Things To Consider - ValueWalk

In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of

Is AI text-to-image technology blurring the lines between fact and fiction?

Is AI text-to-image technology blurring the lines between fact and fiction?

False images of destruction permeated Twitter following a deadly typhoon in Japan this September. Three images posted two days after the storm claimed to show flooded homes and streets submerged in mud, water and debris. The caption read: "Drone-shot photos

Attention Helping Determine Quality of an Impression

Attention Helping Determine Quality of an Impression

Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.At the IAB, she helps advertisers, publishers, ad tech and data

Ephemeral brands

Ephemeral brands

Thanks to everyone who has taken the time to reply. I’m always interested in hearing from people with ideas and feedback. Send a note by hitting reply or emailing me atbmorrissey@gmail.com. Big thanks to Outbrain, which is kicking off a sponsorship

Richard Rosenblatt

Richard Rosenblatt

We believe that web3 will dramatically impact the media and entertainment landscape. We are already seeing this take shape withinmusic,art, andstorytelling.  Large, centralized social networks and their advertising business models have taken a negative toll

Unnatural Selection: How We Became 'Mobile Gamers,' What We'll Become Next

Unnatural Selection: How We Became 'Mobile Gamers,' What We'll Become Next

During the years of social media ascendancy I would sometimes write about a cynical description industry insiders had for popular social media games like Candy Crush, FarmVille and the ilk. They called them “time management devices,” because their goal

The case of the stealth Google-bomb

The case of the stealth Google-bomb

Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The

The Open 3D Engine adds improved terrain creation and collaboration tools

The Open 3D Engine adds improved terrain creation and collaboration tools

For a long time, the world of 3D engines — especially for game developers — was all about Unity and Epic’s Unreal Engine. Then, when Amazon started its ill-fated attempt to get into gaming, it launched the Lumberyard engine (which itself was based on