A lot of small business owners think they have a visibility problem. Sometimes they do. But more often, they have a relevance problem. They are online. They have a website. They may even be posting on social media, running ads,...
You answered the phone. They sound ready to buy. You think the conversation is just beginning. But here's the thing: for them, it's almost over. By the time a prospect dials your number, they've already spent time on Google, read...
The way customers discover businesses has changed dramatically over the last decade. Years ago, recommendations from friends, newspaper ads, or simply driving through town were often enough to generate new business. Today, almost every buying journey begins online, long before...
