The Perfection Paradox: Why 4-Star Reviews Can Be Better Than 5-Star Reviews

We have been conditioned to believe that anything less than a perfect 5.0 is a failure. In the high-stakes world of online reputation, many business owners live in fear of the "dreaded" 4-star review. They see it as a stain...

• December 30, 2025
• .
• by Chris Jenkin