Entrepreneurs often make mishaps that can greatly hinder their company's growth. Avoid the following top 5 digital marketing mistakes if you want your strategy (and business) to be a success. 1. Misunderstanding Your Audience- A common mistake, the failure to pinpoint...
The following 80 digital marketing motivational quotes are certain to inspire you to get back to work. (Instead of reading our blog.) Click the link.
There's just something about Fridays. Much like Spring Fever or the end of the school year, Fridays hold promise for fun times ahead. The folks at Buffer App must be Friday Fans as well, because according to their latest experiment, recycling...
The following 4 new ways to trump your competition will give you all the edge you need to entice your prospects to close the sale, and come to the other side. 1. Make Recommendations- When your potential customer informs you...
Author Credit: Scott Rayden If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies,...
Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn't feel like writing anything anyway, so this was helpful. Thanks Sprout. Thumbs up! Author Credit:Jennifer Beese...
Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first impression? Are you leading the pack on your own path,...
Author: Barry Whyte Lists: I love them. Especially at this time of year. So here is one of the many lists I've written in anticipation of 2016. This one is for when a client asks me, "what's going to happen...
Mobile shoppers have many desirable and distinct traits, however commitment is not always one of them. How do you keep mobile shoppers loyal when there's so much competition out there in the "cyber" world? The following tips might help you...
Facebook activity has increased regularly, to the point where people use it just about every day. At the end of 2015, Facebook had over 1.5 billion monthly users. Amongst smartphone users, the average amount of time spent on Facebook is...
If a customer rant has you Googling how to deal with a bad Yelp review, you're in the right place. Save face with our tips! 5 Tips for Dealing with a Bad Yelp Review 1. Acknowledge it: Your business is...
The internet has largely contributed to how we do things. And because of this, its usage has also vastly changed over time. The technologies used a few years ago may no longer be as useful as they are today. Moreover,...
The following list of why you should love local businesses serves as a reminder that the little shop down the street, might need a little TLC. You don’t know what you got till it’s gone. Remember that. So instead of...
Macy's is my shop. I consistently go in it and find so many amazing deals on the clearance holder. All you have to do is routinely check the actual clearance rack and carbohydrates find jaw-dropping deals. Additionally have fallen back...
5 Facts About Digital Marketing That You Never Knew One of the biggest misconceptions people have about social media marketing is that it’s very simple and easy work. These individuals believe that just because they know how to use Facebook...
The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand or the owner of a brand new startup, the way you approach and interact with your social media audience...
There’s shady people all over the world. That doesn’t mean you necessarily want to do business with them. While it’s normal for businesses to operate with the bottom dollar in mind, some will go to great extents to protect themselves...
An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame. It would be easy...
Let’s get back to the basics. In a world where keyboards have replaced the mighty pen, there’s still a place for email etiquette. Before you shoot off thousands of emails to your contacts or subscriber list, make sure you’re respecting...
While it’s always wise to hire a SEO professional for guidance in improving search engine rank, you can improve your SEO now with 5 easy tips (and save some cash). This list is for the digital marketing do-it-yourselfer. Keep in...
There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include: What is a mobile-friendly website? What is mobile-optimization? What is responsive design? What are the differences of all of the...
There's no denying the fact that people use their smartphones so much that they rely on it for the things they need. But apart from individuals, business owners swear that mobile phones have greatly impacted how they conduct their business....
While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There's a little bit of truth to both. Take a look...
Most businesses already know how important social media is. They are already aware of how crucial having good practice of social media can help lead their business to be better. But there's a problem: not all of them know how...
Summer is the perfect time of year to launch a campaign that drives new customers and increases brand loyalty. Get inspired by the following 5 summertime marketing ideas, and give your customers a well deserved break from ho-hum sales. Giveaways-...
Having your website perform well in the results page of a search can play a vital role on the success of your business. This is why there are a number of companies that invest a lot of money on SEO...
Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet. Videos Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the...
Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a new business and what it is all about. This is why there...
From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied...
As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in...
As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to...
Just recently, Instagram introduced its newest feature called Instagram Stories. For everyone who's been using their mobile device for the past few years, they can immediately connect this new feature as something similar to popular app, Snapchat. This is because...
No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience?...
If you're planning to put up a business this year, it's important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make...
As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This...
Trends change every so often whether it's in the food, fashion, or any other industry. This is the same case with trends being utilized to improve a website's traffic. Because of this, analysts try to figure out what specific tools and...
Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million...
Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change...
As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high...
Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app...
