A while ago, I stumbled across a short video shared by a small brand I follow. It wasn’t high-production, it wasn’t scripted—and honestly, it wasn’t even edited that well. But what it was was real. A young woman talking about how...
In 2023 alone, over 10,000 startups launched "AI-powered" tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful?...
We’re living in a digital-first world, and like it or not, your brand’s first impression is almost always happening online. Whether someone discovers you through your website, Instagram, a podcast, or a random Google search, they’re forming opinions fast—like, within...
One of the most common challenges I see in marketing is when a business tries to appeal to everyone. It usually comes from a good place. You want to grow. You want more customers. The logic starts with the idea...
