Our goals are driven by our wants. My whole life, I’ve pursued what I wanted—sometimes succeeding, sometimes failing. When you really think about it, we have so many wants it’s kind of crazy. I want to eat this. I want...
Running ads doesn’t have to feel like lighting money on fire. Yet for many businesses, that’s exactly what happens: ads run, budgets drain, and results feel inconsistent or unclear. The truth is, profitable advertising isn’t about spending more. It’s about...
The Playoff Paradox: Why My Business Was Stuck in Overtime (And How I Fixed It) By Chris Jenkin, CEO I’m writing this still stinging from the weekend. If you know me at all, you know I’m a die-hard Buffalo Bills...
If you’re spending money on marketing but aren’t confident what’s actually working, you’re not alone. Many small and mid-sized businesses don’t struggle because they lack marketing, they struggle because they have too much of it. Too many tools, platforms, reports,...
