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Our goals are driven by our wants. My whole life, I’ve pursued what I wanted—sometimes succeeding, sometimes failing. When you really think about it, we have so many wants it’s kind of crazy. I want to eat this. I want...
Running ads doesn’t have to feel like lighting money on fire. Yet for many businesses, that’s exactly what happens: ads run, budgets drain, and results feel inconsistent or unclear. The truth is, profitable advertising isn’t about spending more. It’s about...
