Our goals are driven by our wants. My whole life, I’ve pursued what I wanted—sometimes succeeding, sometimes failing. When you really think about it, we have so many wants it’s kind of crazy. I want to eat this. I want...
Running ads doesn’t have to feel like lighting money on fire. Yet for many businesses, that’s exactly what happens: ads run, budgets drain, and results feel inconsistent or unclear. The truth is, profitable advertising isn’t about spending more. It’s about...
The Playoff Paradox: Why My Business Was Stuck in Overtime (And How I Fixed It) By Chris Jenkin, CEO I’m writing this still stinging from the weekend. If you know me at all, you know I’m a die-hard Buffalo Bills...
If you’re spending money on marketing but aren’t confident what’s actually working, you’re not alone. Many small and mid-sized businesses don’t struggle because they lack marketing, they struggle because they have too much of it. Too many tools, platforms, reports,...
If you run a small or mid-sized business, chances are your marketing feels heavier than it should. Too many tools, too many opinions, too many platforms, too many “must-do” tactics. One expert says you need daily social posts. Another says...
If you run a small business, you have likely asked yourself: How can I get more leads? It is the most common growth question in small business marketing. When sales slow down or revenue feels inconsistent, the reaction is immediate:...
