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Google on Alt Text SEO & Accessibility

Google on Alt Text SEO & Accessibility

Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s tricky to write alt text that finds the balance between SEO and

Measuring E-A-T? — Whiteboard Friday

Measuring E-A-T? — Whiteboard Friday

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google

The Top 6 Search Engines, Ranked by Popularity

The Top 6 Search Engines, Ranked by Popularity

Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine

Can Google Properly Crawl and Index JavaScript Frameworks? A JS SEO Experiment | Onely

Can Google Properly Crawl and Index JavaScript Frameworks? A JS SEO Experiment | Onely

Home / Blog / Blog / Can Google Properly Crawl and Index JavaScript Frameworks? A JS SEO Experiment Can Google Properly Crawl and Index JavaScript Frameworks? A JS SEO Experiment Bartosz Góralewicz • Published: 14 May 2017 • Edited: 07 Oct 2022 We wanted

How to Find Low-Competition Keywords for SEO

How to Find Low-Competition Keywords for SEO

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search

404 vs. Soft 404 Errors: What's The Difference & How To Fix Both

404 vs. Soft 404 Errors: What's The Difference & How To Fix Both

While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the errors to fix them. A webpage accessed by a browser responds with a status code that communicates whether the request was

Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”

Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”

Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy” The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it testworthy, or is it untestworthy? There’s a

Topic Clusters: The Next Evolution of SEO

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR:Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking

7 Reasons Why Website Backlinks Goes Down?

7 Reasons Why Website Backlinks Goes Down?

Regulating your incoming backlinks isn’t easy, especially when doing it manually. But when you’re working as hard as possible to create a strong SEO plan and climb the search engine rankings, it can be frustrating to discover that some links have either