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Here's how to find value in digital transformation

Here's how to find value in digital transformation

“Digital transformation is not just around automating your processes, doing a back office discipline, and making sure that you’re becoming more productive. There’s another piece that you have to do—the transformation around interacting with your

How to do a content audit as painlessly as possible

How to do a content audit as painlessly as possible

A content audit is the act of taking inventory of your content to understand it on two levels:  It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past

I proudly wake up at 8:59 a.m, one minute before starting my remote work job. There are thousands like me

I proudly wake up at 8:59 a.m, one minute before starting my remote work job. There are thousands like me

On days I don’t go into the office, my alarm goes off at 8:59 a.m.  I’m up within 30 seconds and, albeit horizontally, on Slack, opening emails and getting oriented for my workday, which formally starts at 9. A lull in the action comes maybe 30 minutes

How The Internet Tricked Me Into Reading A New Book Every Single Day

How The Internet Tricked Me Into Reading A New Book Every Single Day

Link BuzzFeed News This is an excerpt from Please Like Me, BuzzFeed News’ newsletter about how influencers are battling for your attention. You can sign up here . When I tell people that I'm on track to read 365 books this year, they ask for my secrets. I

5 Ways to Leverage Podcast Features in Your Marketing Strategy - RichPerry

5 Ways to Leverage Podcast Features in Your Marketing Strategy - RichPerry

Today I’m going to share a common mistake entrepreneurs make when it comes to getting on podcasts and how you can get the smart advantage by optimizing your expert features. I see so many entrepreneurs work tirelessly to get featured on podcasts. They do

Hinge Will Try to Thwart Scammers With Video Verification

Hinge Will Try to Thwart Scammers With Video Verification

Match Group, which operates one of the world’s largest portfolios of dating apps, will soon add a new profile verification feature to its popular dating app Hinge. The feature is part of a larger effort to crack down on scammers who use fake photos and

Marketing leadership: The dangers of ego

Marketing leadership: The dangers of ego

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”  Sometimes, there can be a fine line between

How and Why to Take a Social Media Break

How and Why to Take a Social Media Break

Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one. If you’re

Drive more revenue now: Customer-focused strategies to boost conversion rates

Drive more revenue now: Customer-focused strategies to boost conversion rates

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and