Email marketing is a powerful tool when used correctly. But one of the most common mistakes email marketers make is not timing their emails correctly. If you send your email at the wrong time, it will likely go unnoticed or unread. In this blog post, we’ll
2023-07-23
Email marketingfor enterprise businesses differs from email marketing for small business owners. There are unique needs and concerns due to the high volume of contacts involved and email correspondence that will take place between you and yourtarget audience,
2023-07-23
Email is still one of the primary ways people communicate. There aremore than 4 billion email users worldwide, which is why many businesses use it as a direct channel to communicate with their customers. Email marketing involves communicating with current
2023-07-20
Solicitor Anna Cargan wasn’t expecting to swap legal briefs for secondhand clothes permanently when she launched Buildabundle from her living room in 2018. The Cumbrian mum of three had started selling her children’s outgrown clothes on eBay to make some
2023-07-14
Email marketing is a powerful channel. Its average ROI is 4,200%. But you must create and send emails the right way to get close to this average. This means you have to care for how they look and how you set them up technically. The technical side includes
2023-07-04
Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation,
2023-07-02
When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account managers – but don’t overlook the importance of
2023-06-30
I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It wasn't. As a long-time believer in and witness to the
2023-06-30
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart
2023-06-17
