Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can
2024-01-29
You just got funding and you’re looking to scale your business with content marketing. Or perhaps you tried working with a content marketing agency before but had a bad experience. And now you’re wondering what you missed while vetting the agency. Not
2024-01-25
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas. Then, if you want it to be found (and read) online, you’ll need to figure out
2023-10-12
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy
2023-09-12
Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one of the most misunderstood aspects of a business. There are countless myths and
2023-09-11
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the horizon? What even is a recession anymore? All of that talk has amounted to one
2023-09-06
In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention spans are also becoming shorter. This makes the job of the content marketer
2023-09-03
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target customers? Depending on who you ask, the answer is "maybe." Not quite what you were
2023-09-02
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This article was published in the MarketingSherpa email newsletter. “Too often,
2023-09-01
