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ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition

How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals

You will learn For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo —a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres

Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

When the average person is heading to a concert, sporting event or convention, they’re probably not thinking about the broader environmental impact of bringing together a big assembly of people in one place — but to be fair, that’s not their job. That

COP27: Focus on Policy and Process, Not Promises

COP27: Focus on Policy and Process, Not Promises

While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action to follow through on the promises — it remains a talking shop for

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times are changing and part of that change is happening as we speak. There’s no

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an advantage over subsequent entrants to the market by virtue of precedence enabling

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no longer there. More and more, we see consumers calling on brands, influencers,