On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017 deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist
2018-09-11
Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after
2018-09-11
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2018-09-11
Our first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about: • the new “product” Ry is launching soon with his girlfriend • using
2018-09-11
You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness,
2018-09-11
Why Are Websites So Vital For Business? When new business owners are looking for advice, they’re often told to build a website. It’s one of the first things they’re told to do, as it’s very important. However, people never end up explaining why a
2018-09-11
Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated
2018-09-11
In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a cab, we prefer Siri to get the work done rather than ourselves. With the
2018-09-11
This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the
2018-09-11
