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The Hot Mess Dumpster Fire That Is Corporate Content

The Hot Mess Dumpster Fire That Is Corporate Content

How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re done, aren’t you?. Are there any brands on your list? Stop for just a second and think about that. We’ve been looking at this content

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions,

HGS Identifies Top 10 CX Trends In Customer Support for 2017

HGS Identifies Top 10 CX Trends In Customer Support for 2017

CHICAGO, March 1, 2017 /PRNewswire/ -- In 2016, the customer management services industry saw the rapid growth of game-changing technologies fuelling digital transformation across businesses. In 2017, creating effortless customer engagement and

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Digital marketing is considered the bloodline for most of the modern day organisations that have a high dependency on information technology. The main reason for the popularity of digital marketing is the perception that it delivers a high Return on

How Drive.ai Is Mastering Autonomous Driving with Deep Learning

How Drive.ai Is Mastering Autonomous Driving with Deep Learning

Among all of the self-driving startups working towards Level 4 autonomy (a self-driving system that doesn’t require human intervention in most scenarios), Mountain View, Calif.-based Drive.ai’s scalable deep learning approach and aggressive pace make it

Preparing for our posthuman future of artificial intelligence

Preparing for our posthuman future of artificial intelligence

What will happen as we enter the era of human augmentation, artificial intelligence and government-by-algorithm? James Barrat, author of Our Final Invention, said: “Coexisting safely and ethically with intelligent machines is the central challenge of the

7 Ways Chatbots Can Benefit Your Marketing Strategy

7 Ways Chatbots Can Benefit Your Marketing Strategy

7 Ways Chatbots Can Benefit Your Marketing Strategy Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not? Image credit: Shutterstock ---Shares March 10, 2017 Chatbots, computer programs that mimic conversation

At MWC, Machine Learning and AI Suddenly Get the Spotlight

At MWC, Machine Learning and AI Suddenly Get the Spotlight

They’re old ideas, but machine learning and AI are now the communications industry’s hot buzzwords, judging from last week’s Mobile World Congress. “For mobile operators around the world, this is no longer an experiment,” said Patrick Ostiguy, CEO

5 email campaigns to help you convert leads into customers

5 email campaigns to help you convert leads into customers

Does your business have salespeople whose job it is to convert new leads into customers? If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy. So what are you supposed to do with