Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn't feel like writing anything anyway, so this was helpful. Thanks Sprout. Thumbs up! Author Credit:Jennifer Beese...
There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include: What is a mobile-friendly website? What is mobile-optimization? What is responsive design? What are the differences of all of the...
Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet. Videos Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the...
Often described as a sign, logo, or name, branding identifies the product or services you sell. Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on social media platforms. Branding is about...
Every business owner knows how important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust...
It's been said many times — content is king — and it’s true, but there are still some business owners who don't give importance to the exciting opportunities being provided by content marketing. When it comes to developing a content...
From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied...
As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in...
For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing...
For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at...
As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to...
Just recently, Instagram introduced its newest feature called Instagram Stories. For everyone who's been using their mobile device for the past few years, they can immediately connect this new feature as something similar to popular app, Snapchat. This is because...
No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience?...
Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...
As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This...
Trends change every so often whether it's in the food, fashion, or any other industry. This is the same case with trends being utilized to improve a website's traffic. Because of this, analysts try to figure out what specific tools and...
Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million...
Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change...
As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high...
Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app...
The Essential Skills that Separate Professional Social Media Managers from Amateurs In today’s digital world, social media plays a critical role in brand growth. Yet, not all social media managers are created equal. There’s a vast difference between amateur marketers...
In today's competitive market, custom branding for small businesses can stand out and build a loyal customer base by creating a brand that reflects their unique identity, values, and services. While branding might seem overwhelming, a well-thought-out brand strategy tailored...
