Not Sure What to Fix First? Try These 5 Marketing Moves Before You Spend Another Dollar

If you’re pouring time and money into marketing but not seeing results, you’re not alone.

Most business owners and marketing teams don’t have a marketing problem, they have a prioritization problem. The truth is, it’s not about doing more. It’s about fixing the right things in the right order.

Before you launch another campaign, boost another post, or redesign your entire website, take a step back. These five foundational marketing moves will help you find the gaps in your strategy, so you can stop guessing and start growing.

1. Audit Your Website Like a First-Time Visitor

If your website isn’t converting visitors into leads, sales, or inquiries, everything else you do will fall flat. Ads. SEO. Social media. All of it depends on your site being clear, fast, and persuasive.

Here’s what to look for:

• Clarity: Within 5 seconds, can a new visitor understand what you offer, who it’s for, and what they should do next?

• Calls-to-Action: Is it easy to take the next step, like scheduling a consultation, requesting a quote, or purchasing?

• Mobile Optimization: Over 60% of website traffic is mobile. If your site isn’t responsive, you’re losing leads.

• Speed: Slow websites kill conversions. Use tools like PageSpeed Insights to test your performance.

🛠️ Need help? Our g!WebDev™ Audit analyzes all of this for you and includes actionable fixes to improve conversions. Book a Strategy Session Today! 

2. Optimize Your Google Business Profile (It’s More Powerful Than You Think)

Your Google Business Profile (GBP) is often the first impression potential customers get, especially for local businesses. Yet most businesses set it up once and forget it.

To optimize your GBP:

• List all services and keep hours accurate

• Add photos regularly (real ones, not stock!)

• Post weekly updates or offers

• Collect and respond to reviews consistently

• Enable messaging so customers can contact you instantly

Why it matters: Google rewards active, optimized profiles with higher local rankings and better visibility in the map pack.

💡 Pro tip: Our g!LocalSEO™ and g!Reviews™ products handle this entire process, so you never have to log into your GBP again.

3. Set Up Proper Tracking So You Stop Marketing in the Dark

Would you drive cross-country without a map? Running marketing campaigns without tracking is no different.

You need to know:

• Where your leads are coming from

• Which landing pages are converting

• Which campaigns are driving real ROI

At a minimum, you should have:

• Google Analytics set up with conversion tracking

• Call tracking numbers (if you take calls)

• Form attribution tools so you know which page or ad drove the form fill

• UTM links for any paid ads or email campaigns

Don’t stress if this sounds overwhelming. We help businesses set up smart, simple dashboards that connect all the dots, no tech skills required.

4. Take a Hard Look at Your Content Strategy (or Lack Thereof)

Content marketing is the engine behind long-term growth. But most businesses either don’t publish enough content, or they’re publishing the wrong content.

Ask yourself:

• Is your content aligned with your customer’s pain points and search intent?

• Are you creating SEO-optimized articles that target local or industry-specific keywords?

• Do you have a consistent publishing schedule (weekly, biweekly, etc.)?

• Are you using your content across email, social, and search?

If you answered “no” to any of the above, it’s time to revisit your strategy.

✅ Don’t have time to write? Our g!Stream™ product publishes 3 custom, SEO-optimized articles per day to your site, with internal linking, schema, and branded visuals. You don’t lift a finger.

5. Book a Free HI/AI Strategy Session (This Is Where We Connect the Dots)

You don’t need a complicated plan. You need clarity.

Our Strategy Sessions combine Human Intelligence with Artificial Intelligence to help you figure out exactly what’s holding your marketing back, and where to focus next.

During your free session, we’ll look at:

• Your website performance

• Your local SEO footprint

• Your content effectiveness

• Your campaign attribution

• Your sales funnel alignment

And you’ll walk away with clear, prioritized next steps based on your goals and your budget.

No pushy sales pitch. Just a strategic conversation to help you move forward.

Book Your Free Strategy Session Now

Final Thought: It’s Not About Doing More. It’s About Doing the Right Things in the Right Order.

You don’t have to fix everything at once. But you do need to fix the foundation before you spend another dollar on paid ads, new software, or shiny marketing trends.

Start with what matters most:
Your website.
Your local presence.
Your tracking.
Your content.
Your strategy.

Let’s figure it out together.

Need help fast? Get a free audit or strategy session and we’ll show you where to start.