The Invisible Problem: Why We Built g!Places™
How a 15-year observation turned into a solution for the mismatch between where you sit and where you work. I have been in the SEO and digital marketing trenches for...
- Dec 11, 2025
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- by Chris Jenkin
Sneak peak at the new gotcha! homepage!See More 
Design
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seo
website
Why g!WebDev™ Matters for Performance, Conversions, and SEO
- Jul 15 2025
- .
- by Reece Smith
Let’s be honest. Your website might look great… but that doesn’t mean it’s doing its job.
Too many business owners are sitting on sites that are beautiful but broken. They load slowly. They’re hard to navigate. They aren’t built for SEO. And worst of all? They don’t convert.
A great website isn’t about aesthetics. It’s about performance.
Here’s what that means and why g!WebDev™ is designed to fix it.
1. Your Website Isn’t Just a Brochure
A lot of people think of their website as a digital business card. Something to make you look credible. Something to check the box.
But if it isn’t pulling in leads, guiding decisions, or turning visits into action? It’s not working.
Websites today need to do something. They need to be structured, strategic, and fast. They need to connect the dots between marketing and conversion.
That’s what we build.
2. Speed, Structure, and SEO Matter More Than Ever
This isn’t just about looking good anymore. Google (and your customers) expect more.
If your site takes forever to load, looks confusing on mobile, or doesn’t check the right SEO boxes?
You’re not getting found. And when people do land on your site? They bounce.
g!WebDev™ is built to fix that. It focuses on:
- Clean structure that works for humans and search engines
- Speed that keeps people on the page
- SEO-friendly code and layouts that boost visibility
Because performance drives rankings. Not pretty.
3. Conversion Starts with Confidence
People buy when they trust. And trust comes from clarity, confidence, and good design.
We build sites that:
- Work flawlessly on mobile (because that’s where most traffic lives)
- Guide users to take action (with smart CTAs and flow)
- Include trust signals like reviews, badges, case studies, and more
It’s not about over-designing. It’s about removing friction and helping people move.
And the truth? You probably don’t need a total redesign. You need a smarter strategy.
4. Most Sites Don’t Need to Be Rebuilt. They Need to Be Fixed.
When we run Web Dev Audits, we’re not looking to trash what you have. We’re looking to unlock what’s possible with better structure.
Sometimes it’s a few changes that make all the difference:
- Homepage layout
- Button placement
- Copy clarity
- Header structure
- On-page SEO
- Off-page SEO
- CTA strategy
And sometimes it is worth rebuilding. But the only way to know is to take a look.
5. Want to Know What’s Holding Yours Back?
Start with a free Web Dev Audit. We’ll take a real look at what your site is doing well—and where it’s costing you traffic, trust, or conversions.
No pressure. No pitch. Just clarity.
Get a Free & Immediate Web Dev Audit or Book a Strategy Session
About Reece Smith
As a results-driven marketing and entrepreneurship professional, I’ve built my career at the intersection of creativity, strategy, and innovation. With a BA in Business Administration and a minor in Mass Communications, my journey began before I graduated by helping my mother grow her digital marketing agency, where I gained invaluable experience and discovered a passion for driving business success. Graduating in May of 2020 during an uncertain time taught me resilience and adaptability, qualities that have shaped my approach to leadership and problem-solving. Marketing and entrepreneurship are extraordinary forces that shape industries, create opportunities, and connect people in meaningful ways. They hold the power to turn ideas into action and generate measurable impact. What inspires me most is the ability to craft strategies and solutions that drive growth and improve lives. This passion led me to connect with gotcha! as a partner, where I was so inspired by the company’s vision and innovation that I joined the gotcha! family. Today, I am proud to contribute my expertise and leadership to an organization dedicated to reshaping the digital marketing landscape. Outside of work, I prioritize balance and personal growth. I enjoy spending time with my two Labrador retrievers, my cat, and my fiancé. Family is central to my life, whether it’s with my sisters, niece, brother-in-law, parents, or my fiancé’s family. My hobbies include golfing, boating, beach outings, working out, bowling, and cheering on the Florida Gators in football and basketball. Staying active and fostering meaningful relationships mirror my professional commitment to growth and connection.
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