Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first impression? Are you leading the pack on your own path,...
The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand or the owner of a brand new startup, the way you approach and interact with your social media audience...
The show must go on. Even if business isn't booming, these 10 daily marketing ideas will keep things moving, while business is in a slump. 1. Pass out business cards- Business cards are practically non-existent anymore, and people really do...
There's no doubt that Facebook plays a huge importance for businesses trying to reach their customers. Considering there is 1.65 billion monthly active users on Facebook, it pays to make use of this social media tool to help a business...
Without a doubt, businesses throughout the world all have one thing in common, and that is to bring in more customers to their establishments. No matter how big or small the business is, it is really important for the owner...
Why are we only just starting with human marketing? A freelance marketing and PR consultant spends considerable time analyzing marketing decisions made by businesses and observing how their audience is reacting to them, to come up with a strategy to...
While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you're job seeking or hoping to increase your exposure in...
Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a new business and what it is all about. This is why there...
Often described as a sign, logo, or name, branding identifies the product or services you sell. Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on social media platforms. Branding is about...
Every business owner knows how important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust...
As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in...
In the fast-paced, ever-evolving landscape of modern marketing, one principle stands out as a game-changer: stop selling. This may seem counterintuitive. After all, isn’t the entire purpose of marketing to sell products or services? Yes and no. While sales are...
Let me just start by saying this: marketing is everywhere. Like everywhere. From the clothes you’re wearing right now to the shampoo in your shower to the overpriced snack you impulse-bought at the checkout line. It’s all marketing. And once...
I can’t tell you how many times I’ve seen companies treat marketing like it lives in its own little world, totally disconnected from sales and business development. They see it as “brand awareness” or something they know they need, something...
In 2023 alone, over 10,000 startups launched "AI-powered" tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful?...
One of the most common challenges I see in marketing is when a business tries to appeal to everyone. It usually comes from a good place. You want to grow. You want more customers. The logic starts with the idea...
Today’s digital landscape is crowded, noisy, and constantly demanding attention. Consumers are bombarded by thousands of messages daily, yet their attention spans continue to shrink. How do you capture and hold your audience’s interest when they have less patience—and more...
Introduction When AI first started taking over conversations in the marketing world, I was skeptical. Marketing, at its core, has always been about creativity, originality, and human connection. How could a machine possibly replace the emotional intelligence and intuition that...
Introduction I was listening to a business book recently that focused on organizational structure and OKRs. At one point, it mentioned company culture—and then, almost in passing, it touched on people’s career paths. That one line stopped me. I've been...
