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How Does Fake News Affect Content Marketing
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How Does Fake News Affect Content Marketing

Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...

  • January 17, 2017
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  • by Chris Jenkin
The Evolution of SEO: Beyond Keywords to Authority Content
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The Evolution of SEO: Beyond Keywords to Authority Content

A person can claim to have been in their career for a long time. When I hear this, I think in terms of 20-25 years. But in digital marketing, though the industry technically spans that long, it has undergone seismic...

  • March 24, 2025
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  • by Chris Jenkin
Digital Marketing Ethics: Why Trust and Transparency Matter More Than Ever
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Digital Marketing Ethics: Why Trust and Transparency Matter More Than Ever

Imagine this: you wake up one morning to discover your personal data was leaked, not by hackers, but by a brand you trusted. Sounds alarming, right? Welcome to the stark reality of today’s digital world, where trust and transparency have...

  • May 15, 2025
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  • by Michael Jenkin
Not Sure What to Fix First? Try These 5 Marketing Moves Before You Spend Another Dollar
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Not Sure What to Fix First? Try These 5 Marketing Moves Before You Spend Another Dollar

If you're pouring time and money into marketing but not seeing results, you're not alone. Most business owners and marketing teams don’t have a marketing problem, they have a prioritization problem. The truth is, it's not about doing more. It’s...

  • May 22, 2025
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  • by Reece Smith