Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze? Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s...
As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to...
Just recently, Instagram introduced its newest feature called Instagram Stories. For everyone who's been using their mobile device for the past few years, they can immediately connect this new feature as something similar to popular app, Snapchat. This is because...
No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience?...
Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...
If you're planning to put up a business this year, it's important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make...
Trends change every so often whether it's in the food, fashion, or any other industry. This is the same case with trends being utilized to improve a website's traffic. Because of this, analysts try to figure out what specific tools and...
Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million...
Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app...
The Essential Skills that Separate Professional Social Media Managers from Amateurs In today’s digital world, social media plays a critical role in brand growth. Yet, not all social media managers are created equal. There’s a vast difference between amateur marketers...
A while ago, I stumbled across a short video shared by a small brand I follow. It wasn’t high-production, it wasn’t scripted—and honestly, it wasn’t even edited that well. But what it was was real. A young woman talking about how...
In digital marketing, there's a temptation to think purely in numbers: click rates, impressions, conversions. But behind every statistic is a person—a unique individual with their own perceptions, experiences, and biases. Understanding how different demographics respond to your advertising and...
I can’t tell you how many times I’ve seen companies treat marketing like it lives in its own little world, totally disconnected from sales and business development. They see it as “brand awareness” or something they know they need, something...
One of the most common challenges I see in marketing is when a business tries to appeal to everyone. It usually comes from a good place. You want to grow. You want more customers. The logic starts with the idea...
