While many of us were trying to make sense of Google’s recently announced restructuring, Google once again shook up the world of search. Google scaled back the amount of real estate it provides for featured search results by rolling out...
For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing...
For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at...
As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to...
No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience?...
Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...
If you're planning to put up a business this year, it's important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make...
As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This...
Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change...
As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high...
A person can claim to have been in their career for a long time. When I hear this, I think in terms of 20-25 years. But in digital marketing, though the industry technically spans that long, it has undergone seismic...
A while ago, I stumbled across a short video shared by a small brand I follow. It wasn’t high-production, it wasn’t scripted—and honestly, it wasn’t even edited that well. But what it was was real. A young woman talking about how...
In digital marketing, there's a temptation to think purely in numbers: click rates, impressions, conversions. But behind every statistic is a person—a unique individual with their own perceptions, experiences, and biases. Understanding how different demographics respond to your advertising and...
I can’t tell you how many times I’ve seen companies treat marketing like it lives in its own little world, totally disconnected from sales and business development. They see it as “brand awareness” or something they know they need, something...
In 2023 alone, over 10,000 startups launched "AI-powered" tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful?...
We’re living in a digital-first world, and like it or not, your brand’s first impression is almost always happening online. Whether someone discovers you through your website, Instagram, a podcast, or a random Google search, they’re forming opinions fast—like, within...
One of the most common challenges I see in marketing is when a business tries to appeal to everyone. It usually comes from a good place. You want to grow. You want more customers. The logic starts with the idea...
Today’s digital landscape is crowded, noisy, and constantly demanding attention. Consumers are bombarded by thousands of messages daily, yet their attention spans continue to shrink. How do you capture and hold your audience’s interest when they have less patience—and more...
Our goals are driven by our wants. My whole life, I’ve pursued what I wanted—sometimes succeeding, sometimes failing. When you really think about it, we have so many wants it’s kind of crazy. I want to eat this. I want...
Introduction When AI first started taking over conversations in the marketing world, I was skeptical. Marketing, at its core, has always been about creativity, originality, and human connection. How could a machine possibly replace the emotional intelligence and intuition that...
