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Author: Chris Jenkin

Chris Jenkin is the visionary CEO of gotcha!, bringing over a decade of expertise in digital marketing and technology innovation. His leadership has driven gotcha! to become a leader in cutting-edge marketing solutions, helping businesses grow through creative, data-driven strategies. Chris is passionate about empowering companies to thrive in the ever-evolving digital landscape.

Why the Future Belongs to Those Who Create Their Own AIs

Posted on by Chris Jenkin

In 2023 alone, over 10,000 startups launched “AI-powered” tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful? Absolutely. Sustainable? Not even close.

At gotcha!, we’ve used these models too. We’ve integrated GPT into our products like g!Stream™ and g!Chat™. And there’s no denying the initial power and ease of using someone else’s intelligence. But let’s be honest: renting intelligence is not the same as owning it. And as with any rental, you’re only one price change or policy shift away from losing your edge.

But I learned early on, back in 2012, that if I wanted to control the quality, I had to be the manufacturer. That’s why we’re not stopping at wrappers. We’re building our own AI.

The Wrapper Era: Useful but Fragile

It made sense at first. Developers needed fast wins. Investors wanted to see AI on the roadmap. The result? A tidal wave of startups launching thin layers over the same handful of APIs. Products like Jasper, Notion AI, Copy.ai, and countless vertical-specific tools (for legal, real estate, coaching, etc.) flooded the market. They brought short-term productivity gains and investor buzz—but under the hood, they were all powered by the same brains.

The problem? When everyone uses the same model, the only differentiator is UX and prompt engineering. That’s not a moat. That’s a race to the middle. When the cost of switching is low and the intelligence isn’t yours, the competitive advantage is fleeting.

There’s also another reality: the AI API providers are evolving their own platforms. They’re not just your vendor; they’re also your competitor. That’s not a game you win by playing it safe.

Owning the interface is not the same as owning the intelligence.

Most companies today feel like they’re innovating because their app can write an email or summarize a report. But the underlying intelligence, memory, and logic? That lives elsewhere—on someone else’s infrastructure, tied to someone else’s roadmap, pricing model, and vision.

Let’s draw a parallel: in the early days of web hosting, renting a server was revolutionary. But today, enterprise players build their own infrastructure for scale, performance, and control. AI is heading the same direction.

When you’re renting a server, you risk downtime. When you’re renting someone else’s mind, you risk obsolescence. Who wants a wrapper when being the source is more viable?

Introducing gia™: Our Own Brain.

Enter gia™, our General Intelligence Assistant. It’s not a chatbot. It’s not a help desk interface. It’s the foundation of an intelligent, evolving business operating system that understands context, memory, tools, workflows—and most importantly—goals.

Gia will become the connective tissue between our retail products, clients, data, and internal teams. It’s designed to reduce friction, increase accuracy, and eventually perform key tasks autonomously—under human supervision when necessary.

Here’s how we’re building it:

Foundations

We’re training and deploying open-source models like Mixtral, LLaMA, and eventually our own fine-tuned variations. These models are run locally on high-performance GPU workstations. This allows us to:

  • Maintain sovereignty over our intelligence
  • Control latency and performance
  • Protect sensitive data
  • Reduce recurring cloud costs

The hybrid model also lets us blend local inference with APIs (like OpenAI, Claude, Google Gemini) when needed for specialized use cases. But the core intelligence lives with us.

Connective Tissue

Gia connects to the tools we use every day: Google Workspace, Slack, Stripe, SEMrush, QuickBooks, HubSpot, Zapier, internal dashboards, and more. It doesn’t just access data. It interprets it, acts on it, and orchestrates workflows across platforms. This turns our data from a static archive into a dynamic engine of action.

Memory and Feedback

One of the key limitations of API-wrapped AI is memory. Gia uses vector databases and embeddings to retain long-term memory of interactions, preferences, workflows, and company context. This gives us a truly personalized AI that gets smarter with use.

We’re also integrating a human feedback loop to continuously fine-tune its behavior—like training an employee over time.

Personality and Agency

Gia adapts to the user. It responds differently to our product manager than it does to a developer or an executive. It respects workflows, roles, and company logic. It’s not a generic chatbot—it’s an evolving digital teammate with a defined purpose, voice, and decision-making structure.

At the center of gia is our Human Intelligence / Artificial Intelligence framework—HI/AI. We believe AI must work with people, not instead of them. AI handles the volume. Humans handle the nuance.

This system allows us to:

  • Set escalation thresholds when AI confidence drops
  • Route decisions based on business logic or ethics
  • Ensure oversight, control, and accountability

Gia isn’t replacing our team. It’s extending it.

Why Most Companies Won’t Do This

Most companies won’t take this route—not because it isn’t possible, but because it’s hard. Building your own AI system means investing in infrastructure, research, experimentation, and failure. It means hiring or training real AI engineers, not just prompt designers. It means thinking like an OS architect, not a product manager.

It also means resisting the temptation to settle for good enough. We’ve seen too many teams stall after deploying a wrapper that “does the job” but stops learning.

But here’s the truth:

The difficulty is the barrier to entry. The complexity is the value.

Companies who push past the UI layer and down into model logic, data orchestration, and workflow integration will build something far more powerful than a single product—they’ll build a capability.

What This Means for Our Clients

The implications are huge. As we build gia into our own ecosystem, our clients will benefit from:

  • Autonomous change management across all website, hosting, and marketing systems
  • AI-generated campaigns that launch based on customer behavior, seasonality, or sales signals
  • Predictive analytics that guide decision-making before issues arise
  • Integrated customer experience enhancements, from reviews to SEO to content and support

Gia will manage tasks, answer questions, anticipate needs, and evolve—just like a trusted team member. And unlike most AI tools, it won’t be generic. It will learn your industry, your business, your market.

Publishing Our Research

When asked by a recent industry leader, “Do you publish your research?”—we took it as a challenge.

Starting this quarter, we’ll begin releasing:

  • Our architectural stack for GIA and why we chose each tool
  • Our approach to managing local vs. cloud-based inference
  • Real examples of use cases, from SEO automation to client communication
  • Our agent logic framework for delegating tasks to AI and measuring effectiveness

We’re not doing this to signal virtue. We’re doing it because we believe the real AI future will be open, composable, and company-owned.

Our roadmap for gia includes:

  • Fine-tuned industry-specific personas for clients in law, healthcare, retail, and manufacturing
  • Creating content map and topic clusters for targeting search (Google, Bing, as well as voice and AI)
  • A modular plug-in system for clients to enable or disable features like billing, reporting, or marketing
  • Integration with internal analytics to enable quarterly performance reviews by AI
  • Real-time voice-to-action interfaces and browser-based execution agents

We want to build an AI that becomes so ingrained in your company, it’s unthinkable to operate without it—just like your best employees.

As the landscape shifts from hype to reality, the companies that win will be the ones who went deeper—not just faster.

They’ll be the ones who built internal AI systems that:

  • Understand their business
  • Own their intelligence
  • Adapt to their workflows
  • Improve with time

That’s what we’re building with gia™. Not a chatbot. Not a wrapper. A system. A mind. A partner.

Let others rent intelligence. Let them race to build prettier wrappers.

We’re building the future.

The Evolution of SEO: Beyond Keywords to Authority Content

Posted on by Chris Jenkin

A person can claim to have been in their career for a long time. When I hear this, I think in terms of 20-25 years. But in digital marketing, though the industry technically spans that long, it has undergone seismic technological shifts, forcing practitioners to continuously retrain and adapt their strategies.

To deliver unmatched expertise in any field, especially digital marketing, one must understand its evolution. Looking back, I see the 1990 desktop publishing revolution, which transformed anyone with a computer into a graphic designer and reshaped the printing industry. At that time, I was a print broker, and I witnessed an explosion of new businesses, from Kinko’s and AlphaGraphics to independent designers and firms providing full-service print solutions.

By 1997, there were barely over a million websites. Then, the 2000s arrived, bringing an explosion of technological advancements that redefined how we communicate, market, and consume information. Consider these statistics:

  • 2000: Only 6.3% of U.S. households had broadband; by 2008, 63% did (10x increase).
  • 2000: 12 billion emails were sent daily; by 2009, that number reached 247 billion (20x increase).
  • 2000: Mobile data service revenues were $105 million; by 2009, they had soared to $19.5 billion (185x increase).
  • 2000: 400,000 text messages were sent per day in the U.S.; by 2009, 4.5 billion were sent daily (11,250x increase).
  • 2000: Google indexed 1 billion pages; by 2008, it indexed 1 trillion (1,000x increase).
  • 2001: Google processed 10 million searches per day; by 2009, it handled an estimated 300 million (30x increase).
  • 2000: Fewer than 100,000 blogs existed; by 2008, there were 133 million (1,330x increase).

(Source: Forrester Research, CTIA, Radicati Group, Technorati, Wikipedia, Google, and Microsoft)

The world changed drastically in the first decade of the 2000s. By 2010, with smartphones placing all of this technology into our hands, digital marketing truly took root. I launched gotcha! in 2011, eager to carve out my role in this digital revolution.

SEO’s Evolution: From Keywords to Authority Content

Fast forward to 2025. Over the last 15 years, digital marketing has matured, but no single dominant force has emerged. Agencies know their job: driving traffic and conversions. gotcha! has spent the last decade and a half refining what works, innovating, and adapting to technological shifts.
Early on, we learned the power of Search Engine Optimization (SEO). In 2011, when we built websites, we quickly realized that visually stunning designs often performed poorly online. This led us down the SEO rabbit hole, where we immersed ourselves in research, analytics, and testing. We tried every tool available, seeking to understand not just the data but the logic behind it.

In today’s landscape, SEO is often misunderstood. Everyone—designers, developers, marketers, even my 82-year-old father—claims to know SEO. But in a sea of self-proclaimed experts, how do we separate effective strategies from outdated tactics?

At gotcha!, we rely on data. Over the years, we’ve expanded beyond web development into hosting, change management, content marketing, and an advanced platform with powerful SEO tools. Through this, we’ve discovered a fundamental truth: keywords are dead.

The Death of Keyword-Driven SEO

Before you panic, let me clarify. Keywords still play a role in ad targeting, search insights, and content structuring. However, optimizing websites solely around keywords is outdated, small-minded thinking. The digital world has expanded beyond this simplistic approach. At gotcha!, our philosophy is “Expand Your World.”

Consider this analogy: If you were starting a business in an unfamiliar industry, how would you learn? Imagine a world where only one library exists. You visit and search for books on your industry. Among a sea of pamphlets and brochures, you find one comprehensive book covering everything—the industry’s history, key players, trends, and business strategies. Which book would you check out? The most authoritative one.

Your website is your book. Google is the library. Among millions of websites in your industry, how does your site measure up?

Success in SEO today isn’t about targeting the “right” keywords; it’s about structuring content comprehensively and authoritatively. Google prioritizes relevance and expertise, rewarding sites that answer questions and provide deep, valuable content. This is how giants like WebMD and Wikipedia dominate search results.

The Three Pillars of Modern SEO

  1. Authority Content & Topical Depth
    • Your website must comprehensively cover its subject matter.
    • Content should go beyond keywords to establish authority on topics.
    • Publishing relevant, high-quality articles positions you as an industry leader.
  2. Trust & Business Authenticity
    • Google must trust your business’s online presence.
    • Key factors: consistent Name, Address, and Phone Number (NAP); schema markup; and contextual content.
    • Ensure a real-world connection between your business and its digital representation.
  3. Geo-Relevance & Market Positioning
    • Beyond local SEO, Google needs to understand where you provide services/products.
    • This requires well-structured on-page content, clear geographic signals, and contextual relevance.

The Future of SEO: A Comprehensive Strategy

If you take a step back and analyze your industry, market knowledge, competitors, company history, leadership, and offerings, you’ll likely find many more pages your website should have. Map it all out in a structured site plan. The more comprehensive and authoritative your site, the stronger its SEO foundation.

But it doesn’t end with launching a well-structured website. A robust content strategy must follow—publishing articles, updates, new developments, and continuously adding value to your audience.

This, my friends, is business in 2025.

gotcha! – A Story of Innovation

Posted on by Chris Jenkin

I’ve been in sales and marketing for as long as I can remember. In a way, we all have. But some of us—me in particular—just developed naturally into it. As soon as I could talk, I was selling. And as soon as I was selling, I had to innovate.
My first real lesson in innovation wasn’t in some boardroom or business book—it was on the street, shoveling snow in my hometown of Buffalo, New York. At first, I was just like every other kid:
“Hey mister, I’ll shovel your driveway for $5.”
But that pitch had problems. It was a one-time deal, and if someone else got to a house before me, I lost the sale. So I changed my approach:
“Looks like we’re in for a lot of snow this month. If you pay me $20 upfront, I’ll keep your driveway clear all month long.”
Now I had stickiness. I had recurring revenue. And I didn’t even know what those terms meant yet.
I had no snow blower, no employees—just a shovel and a willingness to figure things out. That was my first real innovation.

The Evolution of Innovation

As I got older, my exposure to innovation expanded, but the principle never changed: see a problem, solve it with whatever you have, and do it in a way nobody else is thinking about.
In my early adult years, I made money by saying yes to just about anything. I sold printing, but if a client asked if I could add grid lines to a whiteboard, I said yes, ran down to Office Depot, and made it happen. If someone needed flyers stuffed into envelopes, I said yes and either did it myself or found a better way—like working with the Lighthouse of the Blind to handle small-volume envelope stuffing.
Then there was the time I partnered with an attorney and sued the city of Dallas to get access to the jail’s daily Book-In list—a thick, dot-matrix-printed stack of every person arrested the night before. Every morning, I had a courier pick it up and drop it off at a data entry company that keyed the names into a FileMaker system I built. From there, we sorted the list by crime, printed letters and envelopes, and mailed them out on behalf of attorneys who paid me $1,000 a month for the service—plus printing and postage. Within months, I had more than a dozen lawyers on board, and we had kickstarted a legal marketing trend that still exists today.
That’s what real innovation looks like: solving a problem that nobody else has figured out yet, using what’s available, and executing it better than anyone else.

The Rise of Fake Innovation

But here’s the thing—once a good idea proves successful, a flood of bad ones follow.
I’ve watched industries shift and evolve. I was there when cassettes and vinyl gave way to CDs, and when CDs disappeared in favor of streaming. I was part of the desktop revolution, the birth of the cell phone, the rise of the internet, and the explosion of social media. And then, in 2008, when smartphones changed everything, I witnessed firsthand how digital marketing quickly became a feeding frenzy of half-baked solutions.
The marketplace got crowded with people claiming they had the next great thing for businesses—most of it useless. Useless because these “innovators” weren’t problem-solvers; they were opportunists. They didn’t understand business, they didn’t understand technology, and they sure as hell weren’t interested in making something that actually worked. They just wanted a quick buck. I know—I’ve spent tens of thousands exploring these so-called solutions.
Take Hootsuite, for example. It was built as a do-it-yourself social media scheduling tool, which sounded great—until businesses realized they didn’t have the time (or strategy) to actually create content worth scheduling. So the tool ended up appealing more to third-party social media managers. But then they ran into scalability issues.
How do you create valuable, business-specific content for dozens or hundreds of clients without cutting corners?
You don’t.
Instead, they mass-produced low-value garbage—posts like a cat playing with a toy with the caption, “Happy Meow-Day!”
That’s not marketing. That’s pollution.
This happened across the board. SEO agencies popped up selling rankings but had never ranked anything themselves. Web agencies pushed templated sites that never actually fit the businesses they were selling to. AI tools promised automation, but no one had the time (or expertise) to actually manage them properly.
None of it was real innovation. It was just noise.

The Turning Point: gotcha!

When I launched gotcha! in 2011, digital marketing was all the craze. Every business was talking about it, and everyone wanted in on it.
At the time, we were pushing three products under the “digital marketing” umbrella:
• SMS messaging
• A mobile website builder
• A web app platform with gamified solutions linked via QR code
I didn’t own any of these platforms—I was reselling them through partnerships. Our sales channel was distributor-centric, meaning our distributors were marketers who already had relationships with businesses, and we wanted them to bring those businesses to us so we could pitch and sell the solutions.
The problem? I didn’t know anything about digital marketing.
I pitched it, trained it, and sold it, but I was truly missing key knowledge. Soon I began to learn firsthand what it was like to manage multi-tiered sales layers, struggle with scalability, manpower, and all the obstacles that come with running a business.
And then it happened.
One of my partners wanted more to keep my access to their product alive—more than I could give them. It was one of the most important lessons of my life about control and responsibility.
I realized I wasn’t just responsible for our distributors’ clients. I was also responsible for our distributors who brought us those clients. If I provided bad services, I wouldn’t just lose a single client—I could lose an entire network of distributors.
And I wasn’t willing to put that in the hands of a third-party vendor/partner who didn’t care.
I went into action. I had already made a connection with a web development team, and I immediately called their head engineer.
“Hey, I have some good news and some bad news. The good news is we’re going to build a new platform. The bad news? I need it in two weeks.”
I worked day and night for the next three weeks, stalling my third-party vendor/partner until we launched our own platform and migrated all the users over.
From that moment on, gotcha! became its own developer.
I’ve never looked back.

gotcha! Innovation

Since 2011, I’ve made it a mission to create real solutions that drive real results. I’ve built gotcha! with a team of like-minded people—many of whom are now co-founders of this incredible company. Together, we’ve innovated across every aspect of our business, refining our products, processes, and execution to stay ahead of the curve.
We’ve taken website development (g!WebDev™) to another level, creating our own custom WordPress theme template. This allows our front-end developers to build sites faster, more securely, and with better structure—all while maintaining the flexibility needed for custom work.
In hosting (g!Hosting™), we realized early on that websites today aren’t just static pages—they’re software applications that require constant performance monitoring, updates, and security measures. We went beyond the typical “WordPress hosting” gimmick and built a fully managed hosting system that includes:

• Manual updates & fixes performed by developers—not some automated process.
• Curated plugin management—we license and maintain a suite of reliable plugins to protect our clients from security risks.
• Enterprise-level infrastructure with load balancing, caching, CDNs, redundancy, and more.
We’ve also revolutionized content creation. What started as manual efforts to boost our clients’ traffic evolved into a system that streamlines and enhances the process—splitting it into two distinct products designed to automate intelligently while keeping strategy and human oversight intact.
But the biggest innovation we’ve achieved? Our strategy and execution process.
Our team is always learning, always adapting. I personally read constantly—books on AI, history, psychology, social sciences, biographies, sales, marketing—you name it. I consume ideas from the sharpest minds I can find, then I test them, break them down, and figure out which ones are truly valuable.
And then? We apply those insights directly to our work—to help our clients win.

2025: gotcha! Reimagined – The Real Innovation Shift

Now, here we are, in 2025. AI is in its infancy, and once again, the world is being flooded with people claiming they have the next big thing.
New AI tools pop up every day, promising to replace human expertise, automate everything, and make businesses run themselves.
But I’ve seen this pattern before.
The people who are going to change the world with AI aren’t the ones chasing trends. They’re the ones creating them. They’re the ones listening to the market, solving real problems with real solutions, and understanding that AI alone isn’t enough.
You still need strategy. You still need execution. You still need the human intelligence layer that makes AI work.
That’s why gotcha! is being reimagined.
Once again, we’re in startup mode. Not to jump on the AI bandwagon, but to build a system that actually works—one that merges human intelligence with artificial intelligence to create something truly innovative.
Not another automated tool.
Not another gimmick.
But a real, functional system that moves the needle for businesses.
A HI/AI-tech platform we call gia™.
She’s powerful. She’s game-changing. And she’s built to make real impact.
If you haven’t seen our video yet, check it out here.
Fasten your seatbelt. Because this isn’t just another AI launch. This is gotcha! taking innovation to the next level.
And that’s what innovation has always been about.
And that’s what it will always be about.

Social Media Skills Are for Pros

Posted on by Chris Jenkin

The Essential Skills that Separate Professional Social Media Managers from Amateurs

In today’s digital world, social media plays a critical role in brand growth. Yet, not all social media managers are created equal. There’s a vast difference between amateur marketers and seasoned professionals—a gap that can make or break a brand’s online presence. While amateurs may inadvertently hinder a brand, professional social media managers build a powerful, value-driven online presence.

Going Beyond Simple Posting: The Strategy Behind Professional Social Media Management
Social media management is more than simply posting on a platform. Yes, most people know how to post on Facebook, tweet an image, or apply a filter on Instagram, but this alone doesn’t make someone a qualified social media manager. Professionals stand out because they first invest time to understand their client, then the client’s target audience, and finally the unique dynamics of each platform.

Professional social media managers know that a successful strategy begins with a deep understanding of their client’s goals and audience. They avoid the trap of posting off-brand or sensational content and instead develop a carefully crafted plan that delivers consistent value to their client’s followers. This strategy takes time to formulate and requires patience to execute effectively, but it’s what sets the pros apart from the novices.

Tailoring Content to Each Social Media Platform’s Unique Audience
Every social media platform has its own user demographics and engagement trends. Professionals recognize that certain platforms are more popular among specific age groups and that each offers unique advertising options and targeting tools. A skilled social media manager not only masters these technical aspects but also communicates how each platform aligns with the brand’s goals.

The worst outcome for a client is a social media presence filled with off-brand posts and irrelevant messages that fail to engage the right audience. Professional social media managers ensure that their strategy aligns with the client’s brand, providing them with confidence in their social media investments. Poorly managed social accounts often leave businesses cleaning up the mess left behind by previous managers, whereas pros build a lasting, positive reputation.

Understanding the Responsibility of Social Media Management

Social media managers carry a high level of responsibility. At Gotcha!, we’ve seen countless instances where untrained social media managers left behind chaos on company platforms, proving that brand management is not the same as managing a personal account. Business accounts need to be handled with professionalism, precision, and a strategic approach that promotes sustained growth.

Key Skills Every Successful Social Media Professional Must Master

1. Community Engagement
Social media is ultimately about connection. Effective social media managers understand the importance of engaging authentically with the community. It’s not enough to simply post content; you need to respond to comments, address feedback, and engage with followers to build a real community. Acknowledge comments, answer questions, and respond to criticisms openly. Transparency fosters trust and loyalty, two essential elements for long-term success.

2. Creating Engaging Video Content
Video has become essential for social media success. Platforms like Facebook, Instagram, and even LinkedIn have seen a rise in video engagement, and followers now expect brands to embrace this format. Professionals should invest in learning basic videography skills—even a smartphone can create impressive videos. By incorporating video, brands can differentiate themselves and increase engagement.

3. Leveraging Each Platform’s Unique Features
To be an effective social media manager, you need to understand the nuances and hidden features of each platform. From Instagram Stories to Twitter threads, each social platform offers unique ways to connect with audiences. Mastering these platform-specific tools and hacks can greatly improve a brand’s reach and engagement.

4. Automating and Scheduling Content
Consistent posting is essential for engagement, but social media managers also need time for strategic planning and analysis. Automation tools like Hootsuite and Buffer enable pros to schedule posts across multiple platforms, allowing them to maintain a strong presence without being online 24/7. A well-managed social media schedule keeps content timely and helps maintain a brand’s relevance.

5. Writing Skills and Content Quality
Social media managers are, in essence, digital storytellers. Good writing skills are vital for creating engaging captions, informative blog posts, and concise tweets. With blog posts now averaging around 1,500 words for optimal SEO, professionals need to write in a way that resonates with audiences and keeps them engaged from start to finish.

6. Curating High-Value Content
Creating original content is essential, but a well-rounded social media strategy also includes content curation. By sharing valuable articles, industry news, and relevant posts from trusted sources, social media managers provide additional value to their audience and build a well-rounded presence that followers appreciate.

7. Implementing SEO Best Practices
SEO skills are no longer optional for social media managers. Optimizing posts with strategic keywords, quality backlinks, and SEO-friendly formats helps content rank higher on search engines, boosting visibility. Understanding SEO essentials allows social media managers to enhance a brand’s reach beyond social platforms, ensuring that valuable content reaches a wider audience.

Conclusion: Building Expertise for Lasting Success

Developing these social media skills is essential for any digital marketer looking to make an impact. True professionals go beyond basic posting—they develop a strategy aligned with the brand’s voice and goals, engage authentically, leverage every platform feature, and ensure content is optimized for maximum reach. By mastering these skills, you can position yourself as a top-tier social media expert, ready to elevate any brand to new heights.

5 Tips on How to Use Snapchat as a Marketing Tool

Posted on by Chris Jenkin

Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app for smartphone users. It has become such a successful app that it has over 10 million views each day. Because of this, marketers have decided to share their brand through Snapchat.

If you’re wondering how you can make use of Snapchat as a marketing tool for your business, here are some useful tips that can help you:

Tip #1: Offer Exclusive Content

Why do you want people to follow you on Snapchat when they could easily find the same things on your website and other social media pages? You have to give them a reason why you are someone they need to follow on Snapchat. When you decide to use this medium as the first venue where you will publish new products or give away freebies, you have to know that this is what will help you stick out.

Your audience in the app will feel like they are insider experts since they are among the first to get updates about your business. This is one big reason why you should offer exclusive content on Snapchat.

Tip #2: Share In-Store Sales and Promo Codes

As mentioned, you have to give your followers a reason why they should follow you on Snapchat. Since the main concept behind the app is that the content you publish is only around for a limited time period, you can use it as an effective tool for your followers to get exclusive content. This will be rewarding to your loyal customers who know when to visit your profile.

Tip #3: Connect with Your Customers

Another way you can use Snapchat is to use it to connect with your customers. Ask your customers to take a selfie with your product or watch a Snapchat story in return for an exclusive promo code. This is a great way you can encourage your followers to learn more about your products or showcase your customers that use your products.

Tip #4: Make Use of Snapchat Groups

Back in December, Snapchat introduced the group’s feature, which allowed a conversation to take place between 16 users and below. Through this feature, the messages in the group are automatically deleted after 24 hours. As a business, you can use this to introduce specials or promo codes. You can also reward the people who are in the group by giving them freebies or exclusive early access when you have an ongoing sale.

Tip #5: Host a Live Event

Live videos have increasingly become vital to online marketing strategies. Since Snapchat supports this feature, it is a great way you can market to your followers. To utilize a live video campaign, one good suggestion is to do a product demonstration. This will give your followers a chance to see how your product works and how it fits their needs.

There are many different things you can do on Snapchat. With its immense popularity, you’ll be sure to get your product across to your followers with little time and money spent.

How to Create Content that Works

Posted on by Chris Jenkin

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not always mean that your website will be a success. Even though you spend a lot of time writing quality articles, you still have to know how to attract readers to your website so you can get your message across.

Because of this, you have to invest in quality articles. These are articles that will likely get your audience engaging on your posts and sharing your website. Here are some important tips on how you can attract people to your content:

Tip #1: Use Lists 

Do you know what makes websites such as BuzzFeed and Listverse so successful? It’s because they provide articles that are in a list form. Unlike long articles that are difficult to read, articles that are in list forms are small and easily digestible. They will attract the attention of your readers who like skimming through an article to pick up the main idea along the way. This is also useful for readers who don’t skim articles as they will likely stick to the post until they have finished reading it.

A list type of article has a higher tendency of being read and shared by your audience. Not to mention, it’s likely to stick to their memory so you can be sure that your content has been thoroughly understood.

Tip #2: Make it Quick

As a writer, you have to make sure you have understood the psychological power of your articles. Nowadays, many people have a fear of missing out, which is why they want to always be connected with things that are new and fresh.

In order to do this with your content, make sure to keep your audience relevant to today. Your readers don’t want something from yesterday. This is why you need to let them want to read it now.

Tip #3: Work With Influencers

You can make the most out of your content when you partner with influencers. With your website, you can invite guest bloggers to submit an article. This will help boost your website since the followers of your guest blogger will likely visit your website too.

Always keep your options open so you can find the best influencers in your niche.

Tip #4: Know Your Target Audience

If you want to stop writing articles that won’t get you anywhere, it’s important that you fully assess your website and who it aims to speak to. You need to capture the right people so that you won’t end up wasting your time, energy, and resources on content that won’t get you anywhere. Once you know who your target audience is, you can specifically address your content to them.

Creating content for your website can be pretty overwhelming. Once you have the right nuggets of wisdom, you’ll be able to kick-start your website and let people visit it because they are attracted to the articles you have shared.