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As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This is essentially the reason why SEO is such an important skill for business owners.
Now that it is 2017, it’s important to know how you can customize your website to fit current SEO trends. Here are 3 vital tips for you to improve your local SEO ranking:
Go Mobile
If you still haven’t created a mobile-friendly website, there’s no point of being on the internet. Nowadays, a responsive website is no longer an only option. The reason is because of the immense demand by mobile users. In fact, the number of people who use their mobile device to search for a local business has far surpassed searches conducted on a desktop computer. Because of this, Google has started to rank websites that are mobile-friendly.
When you implement a mobile-friendly website, you are able to reach your target audience more effectively. So if you’re still not using a responsive website, you have to make that switch today.
Direct Data is Important
As a business on the internet, you have to know that you’re not the only one with a unique business. And even so, there are other websites that will make use of the same keywords you are using. In order to land a good position with search engines, you have to realize that direct data is important.
With this in mind, you have to provide more detailed information about your business. If you are a restaurant, this means including your location, pricing, phone number, and whether or not you offer take-out. This extra information can play a huge part in improving your visibility to other people looking for you.
Voice Search is on the Rise
In the past years, there has been a big number of voice assistant products that have been released to the public. This new technology has become very efficient as a way for people to help them locate something very quickly. Many find that it’s even faster to speak into their device instead of having to type down something they are looking for.
Because of this, it’s recommended that you optimize your website with this strategy. You should use voice search friendly phrases that your potential customers could be using.
Apart from concentrating on improving your local SEO ranking, you need to remember to work on providing quality customer experience. Throughout the years, this has always been proven as the best way you can grow your business. In doing so, you get to have an edge over your competitors.
Chris Jenkin is the visionary CEO of gotcha!, bringing over a decade of expertise in digital marketing and technology innovation. His leadership has driven gotcha! to become a leader in cutting-edge marketing solutions, helping businesses grow through creative, data-driven strategies. Chris is passionate about empowering companies to thrive in the ever-evolving digital landscape.
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