While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you’re job seeking or hoping to increase your exposure in a particular field, learning how to brand and market yourself is essential if you want to make an unforgettable first impression.
What is a Personal Brand Strategy and Do I Really Need One?
A brand strategy is all about perception, in other words, how people see you. From the very first introduction your personal brand strategy defines who you are, what makes you unique, and what you offer the world. It doesn’t matter if you’re the face of a brand or the man behind a dark curtain, the goal of creating a personal brand strategy is to help differentiate yourself from others, and to develop a consistent professional image that becomes your “trademark.” The more you’re aware of your strengths, your assets, and also what makes you invaluable, you’ll have the confidence to sell yourself to potential employers and prospects. Of course you need one!
5 Tips to Brand Yourself
Before you begin the process of branding yourself you’ll need to take some time and jot down what makes you interesting and an asset in your field. You likely have many unique traits that you bring to the world, and now’s the time to focus on those while sharing your experiences. Experiences are valuable and will help build your credibility and expertise. The following tips will help you develop a concise personal brand strategy so that you can effectively represent and market yourself.
1. Be Consistent
Consistency is key when you’re developing a brand strategy whether it’s personal or business. Writers are known for having a voice that’s unique to themselves. Musicians have a certain style. Actors and actresses have a look that while adaptable, sets them apart from everyone else in the entertainment industry. The consistency of your image is essential in building your name.
2. Increase Visibilty
The first and most obvious place to increase your visibility is on social media. Branding is becoming increasingly more important, as corporations rely on professional networks to scout potential employees and to discover brand influencers. If you’re not visible on enough social networks, you’re selling yourself short from being discovered. Tighten up your LinkedIn profile, stay active on platforms such as Twitter and Facebook, and share public posts that are interesting and important to you so that followers have an understanding of who you are. It’s really all about creating a consistent and marketable image that across the board, remains the same.
3. Engage Others
Besides writing or sharing content, you need to share dialogue with others so that they share a sense of familiarity with you. This means you need to ask questions and interact with other people so they don’t just see you as a face, but rather a person in which they can relate. Your reputation will drive your brand image, so stay professional and ensure that fans and followers have a positive experience when communicating with you.
4. Share Your Passions
Passion is contagious. Are you uplifting and inspiring others in your daily life? Your personal brand strategy tells the world what you stand for and what you’re all about. Identifying your goals and working towards them passionately ensures others will see you, the way you see yourself.
5. Build Your Own Website
While it shouldn’t always be all about you, building your own personal website provides you the opportunity to share your thoughts, musings, and professional portfolio, all in one place. Make sure you have an updated resume and summary of your skills on your site, as well as samples or links to your other work. Share your personal website on social networks and encourage shares. In addition, make sure you follow and link to other websites that carry your same message to reinforce your professional image.
Success Lies in Your Hands
Once you’ve identified your audience and have sharpened your personal brand image, you’ll be more successful in both your personal and professional ventures. A brand strategy is not just about a business, it’s about the person or the people behind it. These tips for building a powerful brand strategy will help you deliver your message to the right people, at the right time. And as they say, timing is everything!