Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven’t considered doing…yet.
Videos
Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the television. If you want to reach your target audience you need to go where they go- their phones! As mobile technology continues to rise, video technology will become even more powerful. For best results, consider creating a series of videos that engage the viewer and invite them back with anticipation for the next big reveal.
Facebook Live Streaming
Take one. There is no two or three. Live streaming is one of the hottest marketing trends to date, and shows no sign of slowing down. Whether it’s on Twitch or on Facebook, live streams allow your audience to interact with you one-on-one, in real time. The most important thing to remember about this digital marketing trend is that your stream should be exciting to encourage viewers. Save the boring, non-essential details of the day, and focus on worthy company launches, products, services, and news.
User-Generated Content
Do your customers promote you? User-generated content is a hot new trend in marketing that enables you to put your customers in the driver seat.
Whether it’s blogs or recommendations, user-generated content is a trusted and reliable way to influence future buyers. Rather than write generic, run-of-the-mill copy, consider building brand awareness by reaching out to your audience and encouraging them to review your business and share their experience. You can do this by way of encouraging online reviews on Yelp, or asking for shares and testimonials on your social networks. Better yet, ask for guest blog post submissions and stories about your product and brand, and hold a contest for the entries.
Social Influencers
While your company might not be able to afford a celebrity spokesperson, you can still find a social influencer that will help you connect with your audience. Influencers gain followers through blogs, live feeds, and their visibility on social networks. If you can capture the attention of an influencer in your industry, you might be able to get them to talk publically about your brand and endorse it. Since influencers already have their own following, a mere mention of your product or company can launch you in the spotlight. How can you do this? Simple. Reach out! Discover the leading trendsetters in your industry and connect with them personally. A tweet, a share, or a personal message can set the domino-effect in motion, so think outside the box and go where your audience is.
Storytelling
More than advertising, storytelling takes customers on a personal journey. Convey your unique brand message to your audience and entertain them by learning the art of storytelling in your marketing. Your readers don’t want to be bored with numbers and facts. Relating to them on an emotional level is a fresh and honest approach that will help build brand trust, and keep customers coming back for more.
While traditional marketing methods have long been successful in creating brand exposure, Internet technology has increased advertising options significantly. When you’re deciding which mediums to invest in, consider these 5 new marketing trends first. Digital media can help you create a loyal brand following, at the lowest cost.
Do you need campaign ideas or digital marketing inspiration? Contact gotcha! Mobile Solutions today to learn more about our award-winning suite of digital advertising services.
