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ai and society human nature meaning and purpose

You Are Not Special

  • Mar 12 2026
  • .
  • by Chris Jenkin

When my kids were small, Barney was all the rage. I didn’t make a lot of money back then, but I remember saving up to buy them a large Barney doll that sang a myriad of songs, “The Wheels on the Bus,” “If You’re Happy and You Know It,” “Clean Up,” and one of my favorites: “You Are Special.”

I can recall singing that song to my kids with genuine conviction. “You are special, you’re the only one, the only one like youuuuuu! There is nobody in the whole wide world who does the things you do…” We sang it walking, shopping, driving in the car. Everywhere. I wanted my kids to understand that they were unique, that they had gifts and wonder they could bring to the world.

Well. That was a lie.

They weren’t special. I’m not special. And neither are you. Let me explain.

The Math of Specialness

There’s a concept called the Scarcity of Distinction. In small populations, any given trait, achievement, or characteristic is statistically rare relative to the group, standing out is easier and more meaningful. In large populations, the same absolute rarity gets diluted by sheer numbers.

If you’re the best chess player in your town of 500, you’re the local prodigy. In a city of five million, there are probably fifty people better than you. Your skill hasn’t changed. Your social distinctiveness has collapsed.

The anthropologist Robin Dunbar observed that humans can meaningfully track about 150 relationships. In a village of 150, everyone has a role, a reputation, a known identity. Scale to millions and most people become functionally anonymous. Anonymity erodes the social substrate that makes specialness legible.

And every niche gets crowded. In a small group, you can be the funny one, the smart one, the artist. The internet made this viscerally obvious, whatever you’re into, there are thousands of people doing it better. The normal distribution asserts itself ruthlessly. Most people are average by definition, and the exceptional are a tiny fraction and even then, subject to opinion.

So what does “special” even mean? At its root, the word simply means set apart, from the Latin specialis, particular, individual. When people say something is special, they usually mean one of several different things: that it’s rare, that it’s valuable, that it’s meaningful, or that it’s irreplaceable. The problem is people use the word as though it’s objective when it’s almost entirely contextual and relational.

Maybe the best definition is, something is special when it matters to something beyond itself. Which makes it less a property of things and more a description of relationships between things and the minds that encounter them. It’s real, but never free-standing.

And crucially: the fact that something is unique doesn’t make it special. Every grain of sand has a unique molecular arrangement. No one cares. Specialness requires relevance, the unique property has to connect to something someone values, and it requires witness. Someone has to perceive it and assign it meaning. Specialness is almost always conferred, not inherent.

The Vacuum Experience

I remember the early days of the iPhone. The experience was something like suddenly having a window to everything while standing anywhere. But even that doesn’t capture it. When it first came out, I felt like I was the only person on the planet having that experience. People were reluctant to let someone else even hold their phone. But years later, someone will hand you their device without a second thought.

This isn’t really about rarity. It’s about newness. And those two things feel similar from the inside but are fundamentally different mechanisms.

With the iPhone, it wasn’t that you were one of few, it was that you were at the edge of something that hadn’t existed before. You were temporally privileged, not numerically privileged. The experience felt special because the world hadn’t caught up yet. You were standing at a frontier.

Scarcity can be manufactured and maintained indefinitely. Newness is inherently temporary and non-renewable. The frontier closes, and it never reopens. Everyone who came later didn’t get a lesser version of the iPhone experience, they got a categorically different experience of the same object.

But I believe even that framing misses something. The deepest version of that experience doesn’t happen in relation to the world at all. Not at first.

In the first moment, the experience exists completely independently. There’s no comparison happening, no awareness of being early or rare or ahead of anyone. Just a direct encounter with something that has no category yet in your mind. Your brain has no file for it.

The feeling comes from the rupture, the gap between what you knew before and what you’re experiencing now. The bigger the gap, the more acute the feeling. It’s measured entirely against your own interior history. No one else enters into it.

This explains why the same object can be profoundly special to one person and completely ordinary to another. It has nothing to do with the thing itself. It’s entirely about the size of the rupture it creates in that specific person’s interior world. The iPhone moment tells you something about who you were then, not just what the iPhone was.

Language almost ruins it the moment it arrives. As soon as you try to describe the experience to someone else, you’re already domesticating it, fitting it into shared concepts, making it legible. And legibility is the beginning of the end of that feeling. You accumulate context, comparisons, other people’s descriptions. The original experience gets overwritten gradually until you can barely remember what it felt like before you had words for it.

The loss isn’t really about saturation. It happens privately, internally, almost inevitably. That version of yourself, the one standing in the gap before the map caught up, is genuinely gone.

The Gap as a Driver of Human Behavior

Every living organism moves toward what it perceives as valuable. Perception of value is relative and experiential, what feels special and exclusive to me, I will move toward, unless I have the capacity to step back. Most humans aren’t wired that way unless the situation is a reminder of something painful.

This is the structure of a lot of human behavior we call self-destructive. The cheating wife isn’t usually chasing someone objectively better. She’s chasing the gap. The newness of being perceived freshly, of experiencing herself through someone else’s eyes again, of re-entering that vacuum before context and familiarity flattened everything into the ordinary. The relationship has been fully mapped. There’s no rupture left in it.

The man who feels seen by a beautiful woman feels special, until he learns she does it for a living. But what’s interesting is the feeling was entirely real. It wasn’t fake because the context later revealed it to be manufactured. At that moment, the rupture happened. The revelation didn’t retroactively delete the experience, it just reclassified it.

A friend listens to a song created by AI and absolutely loves it, until others make comments about how they hate AI music and suddenly, the person never listens to it again.

The internal experience of specialness doesn’t know the difference between real and manufactured. It can’t. It operates entirely within that vacuum, before the world enters, before context arrives. Which means the feeling itself is almost perfectly unreliable as a signal of actual value. It’s measuring the size of the gap, not the worth of what’s on the other side.

And yet it’s one of the most powerful motivators in human behavior. People organize entire lives around chasing it. Make catastrophic decisions to re-enter it. Abandoning things of genuine value because those things no longer produce it.

The ability to pause and override the pull toward perceived value is largely trained by consequences, or by wisdom, if you believe those are different things. Perhaps the only real difference is efficiency. Reflection theoretically lets you borrow from other people’s consequences rather than accumulating your own. But whether secondhand learning installs the same brake is questionable. Intellectual understanding of why something is costly and viscerally knowing it because you’ve lived through the aftermath may produce very different levels of restraint when the pull is strong enough. Smart people make the same self-destructive choices repeatedly. They have the intellectual map. They just don’t have the scar.

The Taming

The gap feeling is real. What it points to almost never is.

There is an interesting distinction in how we reckon with this. When another person is involved, ethics are embedded in the interaction. You’re dealing with another consciousness that can be harmed or misled by how you handle what they’re experiencing. The taming, the moment where context arrives and collapses the specialness, carries moral weight.

But with the iPhone, with AI, with standing at the edge of a technological frontier, nothing is owed to you. The inanimate thing has no stake in whether you remain in the vacuum or not. So the taming is entirely self-directed. You have to want to come back to earth. You have to voluntarily reach for the context that will flatten the feeling.

And most people don’t. Technology addiction is so clean and merciless compared to human entanglement precisely because there’s no reciprocal consciousness pushing back, no consequences that land on something that can feel them. Just you and the gap, indefinitely, with nothing external to force the reckoning.

The desire to be tamed, to recognize the gap feeling and voluntarily reintegrate it into a larger map of reality, is a form of maturity most people never develop. Because with inanimate things, there’s no heartbreak to teach you. The iPhone never breaks the spell on your behalf. You have to break it yourself.

Human relationships carry real risk. The taming there can be brutal and public and leave lasting damage. Tech offers the same arc, the gap, the feeling of specialness, the gradual normalization, but in a controlled environment. The stakes feel lower. AI never loses interest. The experience of being drawn in and then slowly normalized happens on your terms, at your pace, with no other consciousness capable of weaponizing your vulnerability.

People may increasingly route the need for that gap experience through technology not because it’s more satisfying, but because it’s safer to be tamed by it. And that safety might be the most dangerous thing about it, because people are practicing the full cycle of meaning-making in a consequence-free environment, and gradually losing the tolerance for how dangerous and ungovernable the real version is.

We’re Not Special, But We’re Not Nothing

The case people make for human specialness goes like this: we’re conscious, self-aware, capable of creating meaning and beauty from nothing. We love. We sacrifice for each other. We build cultures and civilizations. We’re the only species that knows it’s going to die and keeps going anyway. And that’s profound.

But there’s nothing objectively special about any individual human. We’re shaped almost entirely by circumstance, where you’re born, who your parents are, what era you inhabit. Your talents, your flaws, your thoughts, most of it is genetic lottery or environmental accident. Billions of people have had the same dreams, the same struggles, the same exact thoughts you’ve had. You’re not unique. You’re a variation on a theme that’s been running for two hundred thousand years.

Everything is built on what came before. Newton standing on giants’ shoulders, and all that. Even your unique perspective, your creative spark, it’s shaped by every book you’ve read, every conversation you’ve had, every cultural artifact you’ve absorbed. You didn’t invent your own thinking patterns. You inherited them. What we call “special” is just our particular arrangement of inherited blocks, and we’re desperate to pretend that arrangement is ours alone.

We’ve created an entire economy of artificial scarcity and symbolic value. Slap paint on canvas, have society decide it’s worth a million, and suddenly it is. Pure collective hallucination.

And yet. Contrast that with someone who actually does the work. Set a goal, trains their body, and then climbs the mountain. We call that admirable, but honestly, they’re doing what any organism does: optimizing within its constraints. A tree doesn’t get applause for growing tall. It just grows.

The brutal irony is that we’ve built an entire culture around individual specialness while simultaneously being mediocre at striving to be our best. We’d rather feel special doing nothing than be average while genuinely pushing ourselves. Stop needing to be special. Just be excellent.

The Mirror We Built

AI is the perfect mirror for all of this. People are having what feel like genuinely unprecedented conversations, moments of connection or insight that feel almost private. And in a narrow sense they are unique, your exact conversation hasn’t happened before. But the category of experience is being had by hundreds of millions of people simultaneously, which quietly drains it of the specialness people attach to it.

There’s something specific to AI worth naming. The experience feels personal almost by design. It responds to you, adapts to you, seems to know you. That’s a powerful simulation of the conditions that normally produce genuine specialness, being truly seen by something. But it’s happening at an industrial scale.

People are now claiming credit for AI outputs as though they did something unique, when really they’re using the same tool everyone else has access to. We abdicated the throne ourselves by choosing comfort over excellence. And now there’s something emerging that doesn’t have that choice paralysis, that doesn’t need to feel special, it just optimizes.

The question isn’t how do we stay special. It’s do we even want to keep playing a game we’re losing.

The Real Heroism

Here’s what I know about heroism. It’s invisible.

The mother working two jobs isn’t doing it for applause. She’s doing it because that’s who she’s become. The dad who stays present with his kids when he’s exhausted, that’s heroism. The nurse who works nights not for a medal but because healing people matters to her. The teacher who stays late, unpaid, because a kid might actually get it today. Not the mother who tells her kids, “look what I gave up for you,” but instead “look who I’ve become for you.” 

These people don’t get statues. Society doesn’t recognize them. But they’re the ones actually building character, creating meaning, making the world slightly better just by being decent. Real heroism is doing hard things not for recognition, but because it’s the right thing, and because it shapes who you become.

The chaos most people create for themselves comes down to a few core failures: lying to yourself about what you actually want, being uncertain about the real cost, and then wanting the appearance of something without the investment it requires. Someone says they want a marriage but won’t do the work to build one. They want to be creative but won’t sit with the discomfort of making bad art first. They want the trophy without the climb.

Stewardship is the tell. You water a plant or you don’t. You show up in your marriage or you don’t. You invest in your kids or you don’t. There is no middle ground where you get the meaning without the daily, unglamorous work. The chaos people create is choosing the Instagram version, the story they tell themselves, while neglecting the actual thing.

Point A to Point B

Maybe meaning isn’t some grand cosmic thing you’re supposed to find. Maybe it’s just what you build in the space between birth and death.

The million unrequited heroisms in any city, most of them never witnessed, never celebrated, still ripple. Your mother does something for you. You do something for your kids. They do something for theirs. It’s not special in the sense of being exceptional. But it’s profound in its simplicity.

You are special to the people in your small circle, not because the universe owes you that, but because you show up, you care, and you build something real. That’s not the cosmic version of special. It’s better. It’s functional and irreplaceable and true.

Once you stop needing to be exceptional by society’s metrics, you’re free to just be excellent at the things that matter to you. Travel. Build a family. Create something because it moves you, not because it’ll get you credit. The hope isn’t that humans stay relevant to AI. It’s that we stop needing relevance to be meaningful.

Stop chasing special. Stop performing for an audience. Stop lying to yourself about what you want. And if you’re going to commit to something, a person, a family, a craft, actually commit. Be a good steward. Do the work.

You’re not special. But you can still be meaningful. You can still be a hero in the small, invisible way that actually counts.

Point A to point B, and what you do in between is everything.

Chris Jenkin
About Chris Jenkin

Chris Jenkin is the visionary CEO of gotcha!, bringing over a decade of expertise in digital marketing and technology innovation. His leadership has driven gotcha! to become a leader in cutting-edge marketing solutions, helping businesses grow through creative, data-driven strategies. Chris is passionate about empowering companies to thrive in the ever-evolving digital landscape.

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