Written by Catherine Marsden
With days getting longer, kids home from school, and the backyard grill calling your name, it’s easy to give digital marketing a pass during the summer months. However, this approach can backfire come Labor Day when inbound sales leads have slowed to a trickle and your largest customer let’s you know she is leaving for a competitor.
Rather than completely taking your digital marketing off the boil this summer, here are 14 free marketing strategies to give your brand a refresh, and keep your summer sales sizzling.
14 simple digital marketing tactics to do this summer:
Update your branding
De-clutter your website. Fixing broken links, revising outdated contact information or changing an old profile picture can improve your website’s performance and improve your visitors’ first impression.
Dust off your blog
When it comes to digital marketing, content and consistency are king. Summer is not the time to let your blog go cold. Stay in touch with your readers and provide useful content that answers their questions, even in summer.
Create a new sales handout
On a simple 8.5 x 11 explain who you are and what services your company provides. Keep the branding consistent with your website and have a few of these printed up for the next time you meet with a new prospect or head to a networking event.
Revisit your January business goals
Remember when you were super-charged and set those amazing 10X goals back in January? As the mid-point of the year, summer is a great time to circle back with those goals and see how your business is doing. Remember this isn’t supposed to be a blame game. Just spend some time with these goals, set new priorities and make adjustments, if necessary. The point is to re-charge, renew and reinvigorate your business.
Review your LinkedIn profile. Check whether your LinkedIn profile is up to date with your most recent positions, job titles, awards and skills.
Reach out to your network
It’s a misperception that you need to be executing a large sales campaign on LinkedIn in order to use it effectively. I find the simple things done consistently can have big payoffs. Send a message to a colleague or friend and tell them what you are up to. Better yet, send them an article of interest, and expect nothing in return. Manage your recommendations. Secure one new recommendation for your profile and delete one that is from a long time ago.
Facebook Business Page
Add new services to your business page: Facebook allows you to add in new products and services to tell visitors what your company is all about. For directions on how to add products and services, click here.
Verify your business page
This only takes a few minutes, but doing so will help improve your organic reach. Head into the Settings tab on your business page and click “Verify page”. Facebook will either call a number you give them or send you a code via text message. Once entered, your business page will receive a check mark on it indicating it has been verified, and reward you with increased organic reach.
Update your FB background/cover photo
Just like a store window that needs to be changed to fit the season, you can refresh a stale Facebook business page with a summer-theme.
Build your skills
Take a class. Summer is a perfect time to up your digital marketing game by taking a class or watching a webinar.
Clean up your email contact list. Gather up those business cards and enter any new contacts that you want to stay in touch with and eliminate duplicates.
Launch an end-of-summer contest or event
Use email marketing during the summer months to spread the news about a free give-away or special promotion.
Retweet or share a customer’s tweet. Staying active on Twitter is as easy as using your cell phone during your free time. Rather than reading your email while at the doctor’s office or when waiting in line, tweet, share or comment on a Twitter post.
Newsjack a summer event. Newsjacking happens when a company adds a clever twist to a current event in the news. Keep an eye on the headlines and see if something doesn’t pop out at you this summer. Create a clever meme or snag a headline by adding your own perspective on a current event.
Distribute Summer Gift Cards
It doesn’t matter whether you own a store or a small business. A summer gift card is an easy way to get more customers flowing in through the front door! Offer decent discounts on your services to ensure people get interested.