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Artificial intelligence in cybersecurity- Caleb Fenton answers readers' questions

Artificial intelligence in cybersecurity- Caleb Fenton answers readers' questions

Is AI the Silver Bullet of Cybersecurity? Two years ago, I talked about how we were in the early stages of the artificial intelligence revolution and how to evaluate AI in security products. Since then, AI research continues to blow minds, particularly with

How to Increase B2B Sales with LinkedIn

How to Increase B2B Sales with LinkedIn

Technology has made so many advances over the past decade, many businesses struggle to keep up. People use their smartphones before heading in-store — to gather ideas, research products, and then search for local information. B2B buyers are also spending

How to Find and Reuse Your Best Content [Tools]

How to Find and Reuse Your Best Content [Tools]

Content Marketing Tools and Technology / Content Strategy / Productivity How to Find and Reuse Your Best Content [Tools] Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content

Email Marketing Tips #1 - Choose Right Colors to Boost Engagement

Email Marketing Tips #1 - Choose Right Colors to Boost Engagement

This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression and the product being marketed, needs to make well of this time period. Email marketers tend to experiment with the subject

Let's talk about email best practice - The Marketing Automation Blog

Let's talk about email best practice - The Marketing Automation Blog

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. Email is a fast and direct way to reach your customers, wherever they are and on whatever device they’re on. You can adapt email campaigns

How to Achieve an SEO-Friendly Website Rebrand

How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands to avoid brand related rankings and

How Influencer Marketing Can Become a Powerful Weapon for Brands

How Influencer Marketing Can Become a Powerful Weapon for Brands

Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the

Content Writer vs. Copywriter: What's the Difference?

Content Writer vs. Copywriter: What's the Difference?

My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your brand story sing. We help win over the masses to your

How To Build The Perfect Automated System For Content Marketing

How To Build The Perfect Automated System For Content Marketing

Over the last few years, the content marketing ship has undeniably steered in the direction of automation. According to statistics, 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more