Custom Decks

Owning Local Search for Deck & Outdoor Living Services

The Challenge

Custom Decks operates in a highly competitive local market where homeowners rely heavily on Google search to research contractors. Prior to working with gotcha!, the business needed stronger local visibility for high-intent searches like deck builder near me, composite deck installer, and custom pergola contractor—terms that directly translate into real project inquiries.

The Solution

gotcha! implemented a rebuilt website and activated g!Stream™, g!Places™, and g!LocalSEO™ to strengthen Custom Decks’ presence across Google search and local results.

The strategy emphasized:

• Ranking for high-intent local service keywords
• Structuring service and project pages for SEO performance
• Improving visibility in Google Maps and local listings
• Supporting long-term authority through consistent SEO signals

While multiple products contributed, g!LocalSEO™ proved to be the standout driver, pushing Custom Decks into top positions for dozens of competitive searches.

The Results (Oct 2025 – Jan 2026)

• #1 Google rankings for 500+ local, high-intent keywords, including deck builder Ankeny, composite deck installers near me, and deck construction near me
• 12 “Get My Free Quote” form submissions, a 500% increase, showing clear buyer intent
• 12,345 total users and 12,440 new users, demonstrating strong top-of-funnel visibility
• 55.74% engagement rate among users who interacted meaningfully with the site
• Local and organic search became a primary discovery channel, outperforming many traditional referral paths

Custom Decks now consistently appears at the top of Google when homeowners search for deck construction, pergolas, screened porches, and outdoor living solutions across the Des Moines metro and surrounding areas

Why It Matters

For Custom Decks, success isn’t about casual browsing—it’s about being found at the exact moment a homeowner is ready to build. By dominating local search results with g!LocalSEO™, gotcha! helped position the company as a top choice in their market, turning visibility into real quote opportunities and long-term pipeline growth.