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How Does Fake News Affect Content Marketing
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How Does Fake News Affect Content Marketing

Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...

  • January 17, 2017
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  • by Chris Jenkin
How Important is Keyword Strategy to Your Digital Marketing Campaign?
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How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change...

  • February 23, 2017
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  • by Chris Jenkin
Social Media Skills Are for Pros
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Social Media Skills Are for Pros

The Essential Skills that Separate Professional Social Media Managers from Amateurs In today’s digital world, social media plays a critical role in brand growth. Yet, not all social media managers are created equal. There’s a vast difference between amateur marketers...

  • September 17, 2024
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  • by Chris Jenkin