AI is no longer a future trend. It's today's reality. From content creation to customer service to internal operations, AI tools are reshaping how businesses work. But here’s the catch: most companies are just scratching the surface. They’re using AI,...
A Socio-Technical Orchestration Framework for SMB Growth Executive Summary Small businesses are at a crossroads. AI is everywhere, but most tools today are tactical—they create outputs without context, strategy, or continuity. That means SMBs risk running faster but in the...
Imagine searching online for a local restaurant. Two options appear: one with hundreds of glowing reviews and another with none. Which one do you choose? Most people wouldn’t think twice. They’d go with the business that’s already proven its credibility...
When was the last time you bought something online without checking the reviews first? If you are like most people, the answer is almost never. Reviews have become the modern version of word-of-mouth, and for local businesses they are even...
