gotcha! Products 23

5 Signs Your Website Needs a Makeover
digital marketingonline marketingwebsite design

5 Signs Your Website Needs a Makeover

From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied...

  • October 28, 2016
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  • by Chris Jenkin
gotcha! – A Story of Innovation
digital marketinginnovation

gotcha! – A Story of Innovation

I’ve been in sales and marketing for as long as I can remember. In a way, we all have. But some of us—me in particular—just developed naturally into it. As soon as I could talk, I was selling. And as...

  • March 10, 2025
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  • by Chris Jenkin
Why g!LocalSEO™ Matters for Your Website, Traffic, and SEO

Why g!LocalSEO™ Matters for Your Website, Traffic, and SEO

If you have a website, you’ve probably heard of tools that enhance its capabilities. That’s where g!LocalSEO™ comes in—our powerful tool that takes your site from just existing to actually performing. Whether you want to improve functionality, boost traffic, or...

  • March 17, 2025
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  • by Michael Jenkin
Why the Future Belongs to Those Who Create Their Own AIs
AIMarketingseo

Why the Future Belongs to Those Who Create Their Own AIs

In 2023 alone, over 10,000 startups launched "AI-powered" tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful?...

  • April 17, 2025
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  • by Chris Jenkin
Your Future Self Is Your Horizon
AIproductsstrategy

Your Future Self Is Your Horizon

Our goals are driven by our wants. My whole life, I’ve pursued what I wanted—sometimes succeeding, sometimes failing. When you really think about it, we have so many wants it’s kind of crazy. I want to eat this. I want...

  • May 1, 2025
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  • by Chris Jenkin
Atomic Design: Building Better Interfaces with Components
brandingDesignwebsite

Atomic Design: Building Better Interfaces with Components

In the fast-paced world of web and product design, consistency and scalability are everything. Whether you're designing a marketing site, an enterprise dashboard, or a mobile app, maintaining a cohesive user interface across screens, features, and devices can feel overwhelming....

  • May 6, 2025
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  • by Marija Vidanovic
How AI Is Changing Marketing and Why the Human Touch Still Matters
brandsHI/AIMarketing

How AI Is Changing Marketing and Why the Human Touch Still Matters

Introduction When AI first started taking over conversations in the marketing world, I was skeptical. Marketing, at its core, has always been about creativity, originality, and human connection. How could a machine possibly replace the emotional intelligence and intuition that...

  • May 8, 2025
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  • by Reece Smith
Choosing the Right AI Marketing Company: Leveraging Technology Without Losing Your Brand’s Humanity
AIHIMarketing

Choosing the Right AI Marketing Company: Leveraging Technology Without Losing Your Brand’s Humanity

Imagine partnering with an AI marketing firm that promises revolutionary results, but suddenly your brand’s unique voice is replaced by generic, automated messaging. Scary thought, right? With AI becoming essential in digital marketing, choosing the right company is critical. It’s...

  • May 29, 2025
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  • by Michael Jenkin
Beyond Automation: Crafting Personalized Marketing with AI
AIAutomationMarketing

Beyond Automation: Crafting Personalized Marketing with AI

Let’s be real, “AI in marketing” isn’t the future. It’s the present. But what separates average automation from marketing that truly resonates? The answer is personalization. And I’m not talking about surface-level “Hi, {First Name}” personalization. I mean real, deep,...

  • June 3, 2025
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  • by Danilo Markovic
Pythonic Paths: Building Scalable AI Solutions for Marketing
AIMarketingPhytonweb

Pythonic Paths: Building Scalable AI Solutions for Marketing

If you’ve ever built something with AI in mind, you’ve probably touched Python. But here’s what’s often missed: building AI for marketing isn’t just about making a model work in a Jupyter notebook, it’s about engineering a system that performs,...

  • June 19, 2025
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  • by Danilo Markovic
Before You Buy Ads, Fix This: The Real Reason Your Site Isn’t Bringing in Leads
AdsMarketingwebsite

Before You Buy Ads, Fix This: The Real Reason Your Site Isn’t Bringing in Leads

If you're running ads, posting on social, or doing SEO and still hearing crickets, you're not alone. The problem might not be your traffic. It might be your website. Stop Driving Traffic to a Site That’s Not Ready for It...

  • June 26, 2025
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  • by Reece Smith
If Truth is the Answer, What is Truth?
AIMarketingTruth

If Truth is the Answer, What is Truth?

We live in a world drowning in content, flooded with opinions, and algorithmically manipulated by narratives dressed up as fact. Everywhere you turn, someone’s selling a version of the truth, polished, filtered, repackaged, and optimized for clicks. But if truth...

  • July 1, 2025
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  • by Chris Jenkin
SEO Alert: How Google’s Core Web Vitals Impact Your Website’s Ranking
googleseoweb

SEO Alert: How Google’s Core Web Vitals Impact Your Website’s Ranking

Think about visiting a website that takes forever to load or jumps around as images and ads appear. Frustrating, right? You’re not alone—Google thinks so too. That's exactly why Google introduced Core Web Vitals, their latest move to prioritize user-friendly...

  • July 3, 2025
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  • by Michael Jenkin
The Human Touch in AI: Balancing Automation with Authenticity
AIAI/HIMarketing

The Human Touch in AI: Balancing Automation with Authenticity

Let’s get one thing out of the way, AI isn’t here to replace us. It’s here to force us to be more human. And in digital marketing, that’s more relevant than ever. Yes, I write automation pipelines. I build AI...

  • July 8, 2025
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  • by Danilo Markovic
Future-Proofing Your Creative Team: Strategies for Sustainable Success
CreativeDesignMarketingStrategies

Future-Proofing Your Creative Team: Strategies for Sustainable Success

In today's rapidly evolving digital landscape, staying ahead of the curve isn’t just desirable, it's essential. Creative teams, in particular, face unique challenges as technologies, trends, and consumer behaviors shift continuously. At gotcha!, we believe that preparing your creative team...

  • July 10, 2025
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  • by Marija Vidanovic
Why g!WebDev™ Matters for Performance, Conversions, and SEO
DesignPerformanceseowebsite

Why g!WebDev™ Matters for Performance, Conversions, and SEO

Let’s be honest. Your website might look great… but that doesn’t mean it’s doing its job. Too many business owners are sitting on sites that are beautiful but broken. They load slowly. They’re hard to navigate. They aren’t built for...

  • July 15, 2025
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  • by Reece Smith
GPT Could Be Making You Sick
AIGPT

GPT Could Be Making You Sick

How Frictionless AI May Quietly Erode Our Minds, Emotions, and Social Fabric TL;DR We're outsourcing thinking to GPT, leading to cognitive decay: prompting replaces reflection, mastery turns into mimicry. Psychologically, it hypervalidates, mimics intimacy, and comforts without growth, fostering fragile...

  • July 22, 2025
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  • by Chris Jenkin
The Rise of Interactive Web Content: Boosting Engagement with Dynamic Experiences
contentInteractive Contentweb contentwebsite

The Rise of Interactive Web Content: Boosting Engagement with Dynamic Experiences

Think about the last website that genuinely captured your attention. Chances are, it wasn’t static text or simple images. It probably involved interactive features: a quiz that revealed your ideal product, a calculator estimating your savings, or perhaps even an...

  • July 29, 2025
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  • by Michael Jenkin
Micro-Moments: AI-Powered Relevance in Every Click
AIg!suiteMarketing

Micro-Moments: AI-Powered Relevance in Every Click

If you're thinking micro-moments are some futuristic concept, think again. Every scroll, hover, and location search creates tiny opportunity windows, moments of intent, that define how customers interact with brands online. At gotcha!, we're not waiting for those moments to...

  • July 31, 2025
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  • by Danilo Markovic
Why React Developers Can’t Ignore AI in 2025: Future-Proofing the Frontend
AIAnalyticsDevelopers

Why React Developers Can’t Ignore AI in 2025: Future-Proofing the Frontend

Introduction: The AI-Driven Shift in Frontend Development The web is evolving fast, and in 2025, artificial intelligence (AI) is no longer reserved for backend data processing or analytics. Today, AI is front and center in shaping the way users experience...

  • August 12, 2025
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  • by Luka Markovic
Toward Persistent, Predictive AI for Small Businesses
AIbusinessSmall Business

Toward Persistent, Predictive AI for Small Businesses

A Socio-Technical Orchestration Framework for SMB Growth Executive Summary Small businesses are at a crossroads. AI is everywhere, but most tools today are tactical—they create outputs without context, strategy, or continuity. That means SMBs risk running faster but in the...

  • August 19, 2025
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  • by Chris Jenkin
How to Rank Higher on Google in 2025
googleRankseo

How to Rank Higher on Google in 2025

Google is still the most powerful channel for small and mid-sized businesses. But showing up on page one is tougher than ever. Between shifting algorithms, AI-driven results, and more competition for local visibility, the rules of ranking have changed. The...

  • September 2, 2025
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  • by Reece Smith
Why Reviews and Real-Time Chat Are the Secret to Customer Trust in 2025
Customer TrustReputationreviews

Why Reviews and Real-Time Chat Are the Secret to Customer Trust in 2025

In today’s business world, customers don’t just buy products or services; they buy trust. The way people perceive your brand online directly influences whether they give you a chance, return for a second purchase, or leave for your competitor. The...

  • September 4, 2025
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  • by Adnan Ljubuncic