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User-Generated Stories: Making Your Customers Part of the Brand

User-Generated Stories: Making Your Customers Part of the Brand

A while ago, I stumbled across a short video shared by a small brand I follow. It wasn’t high-production, it wasn’t scripted—and honestly, it wasn’t even edited that well. But what it was was real. A young woman talking about how...

  • April 8, 2025
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  • by Marija Vidanovic
Why the Future Belongs to Those Who Create Their Own AIs
AIMarketingseo

Why the Future Belongs to Those Who Create Their Own AIs

In 2023 alone, over 10,000 startups launched "AI-powered" tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful?...

  • April 17, 2025
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  • by Chris Jenkin
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