Why the Future Belongs to Those Who Create Their Own AIs

Posted on by Chris Jenkin

In 2023 alone, over 10,000 startups launched “AI-powered” tools. But peel back the curtain, and you’ll find that most of them had something in common: they were just wrappers. A polished interface built around an OpenAI or Anthropic API. Useful? Absolutely. Sustainable? Not even close.

At gotcha!, we’ve used these models too. We’ve integrated GPT into our products like g!Stream™ and g!Chat™. And there’s no denying the initial power and ease of using someone else’s intelligence. But let’s be honest: renting intelligence is not the same as owning it. And as with any rental, you’re only one price change or policy shift away from losing your edge.

But I learned early on, back in 2012, that if I wanted to control the quality, I had to be the manufacturer. That’s why we’re not stopping at wrappers. We’re building our own AI.

The Wrapper Era: Useful but Fragile

It made sense at first. Developers needed fast wins. Investors wanted to see AI on the roadmap. The result? A tidal wave of startups launching thin layers over the same handful of APIs. Products like Jasper, Notion AI, Copy.ai, and countless vertical-specific tools (for legal, real estate, coaching, etc.) flooded the market. They brought short-term productivity gains and investor buzz—but under the hood, they were all powered by the same brains.

The problem? When everyone uses the same model, the only differentiator is UX and prompt engineering. That’s not a moat. That’s a race to the middle. When the cost of switching is low and the intelligence isn’t yours, the competitive advantage is fleeting.

There’s also another reality: the AI API providers are evolving their own platforms. They’re not just your vendor; they’re also your competitor. That’s not a game you win by playing it safe.

Owning the interface is not the same as owning the intelligence.

Most companies today feel like they’re innovating because their app can write an email or summarize a report. But the underlying intelligence, memory, and logic? That lives elsewhere—on someone else’s infrastructure, tied to someone else’s roadmap, pricing model, and vision.

Let’s draw a parallel: in the early days of web hosting, renting a server was revolutionary. But today, enterprise players build their own infrastructure for scale, performance, and control. AI is heading the same direction.

When you’re renting a server, you risk downtime. When you’re renting someone else’s mind, you risk obsolescence. Who wants a wrapper when being the source is more viable?

Introducing gia™: Our Own Brain.

Enter gia™, our General Intelligence Assistant. It’s not a chatbot. It’s not a help desk interface. It’s the foundation of an intelligent, evolving business operating system that understands context, memory, tools, workflows—and most importantly—goals.

Gia will become the connective tissue between our retail products, clients, data, and internal teams. It’s designed to reduce friction, increase accuracy, and eventually perform key tasks autonomously—under human supervision when necessary.

Here’s how we’re building it:

Foundations

We’re training and deploying open-source models like Mixtral, LLaMA, and eventually our own fine-tuned variations. These models are run locally on high-performance GPU workstations. This allows us to:

  • Maintain sovereignty over our intelligence
  • Control latency and performance
  • Protect sensitive data
  • Reduce recurring cloud costs

The hybrid model also lets us blend local inference with APIs (like OpenAI, Claude, Google Gemini) when needed for specialized use cases. But the core intelligence lives with us.

Connective Tissue

Gia connects to the tools we use every day: Google Workspace, Slack, Stripe, SEMrush, QuickBooks, HubSpot, Zapier, internal dashboards, and more. It doesn’t just access data. It interprets it, acts on it, and orchestrates workflows across platforms. This turns our data from a static archive into a dynamic engine of action.

Memory and Feedback

One of the key limitations of API-wrapped AI is memory. Gia uses vector databases and embeddings to retain long-term memory of interactions, preferences, workflows, and company context. This gives us a truly personalized AI that gets smarter with use.

We’re also integrating a human feedback loop to continuously fine-tune its behavior—like training an employee over time.

Personality and Agency

Gia adapts to the user. It responds differently to our product manager than it does to a developer or an executive. It respects workflows, roles, and company logic. It’s not a generic chatbot—it’s an evolving digital teammate with a defined purpose, voice, and decision-making structure.

At the center of gia is our Human Intelligence / Artificial Intelligence framework—HI/AI. We believe AI must work with people, not instead of them. AI handles the volume. Humans handle the nuance.

This system allows us to:

  • Set escalation thresholds when AI confidence drops
  • Route decisions based on business logic or ethics
  • Ensure oversight, control, and accountability

Gia isn’t replacing our team. It’s extending it.

Why Most Companies Won’t Do This

Most companies won’t take this route—not because it isn’t possible, but because it’s hard. Building your own AI system means investing in infrastructure, research, experimentation, and failure. It means hiring or training real AI engineers, not just prompt designers. It means thinking like an OS architect, not a product manager.

It also means resisting the temptation to settle for good enough. We’ve seen too many teams stall after deploying a wrapper that “does the job” but stops learning.

But here’s the truth:

The difficulty is the barrier to entry. The complexity is the value.

Companies who push past the UI layer and down into model logic, data orchestration, and workflow integration will build something far more powerful than a single product—they’ll build a capability.

What This Means for Our Clients

The implications are huge. As we build gia into our own ecosystem, our clients will benefit from:

  • Autonomous change management across all website, hosting, and marketing systems
  • AI-generated campaigns that launch based on customer behavior, seasonality, or sales signals
  • Predictive analytics that guide decision-making before issues arise
  • Integrated customer experience enhancements, from reviews to SEO to content and support

Gia will manage tasks, answer questions, anticipate needs, and evolve—just like a trusted team member. And unlike most AI tools, it won’t be generic. It will learn your industry, your business, your market.

Publishing Our Research

When asked by a recent industry leader, “Do you publish your research?”—we took it as a challenge.

Starting this quarter, we’ll begin releasing:

  • Our architectural stack for GIA and why we chose each tool
  • Our approach to managing local vs. cloud-based inference
  • Real examples of use cases, from SEO automation to client communication
  • Our agent logic framework for delegating tasks to AI and measuring effectiveness

We’re not doing this to signal virtue. We’re doing it because we believe the real AI future will be open, composable, and company-owned.

Our roadmap for gia includes:

  • Fine-tuned industry-specific personas for clients in law, healthcare, retail, and manufacturing
  • Creating content map and topic clusters for targeting search (Google, Bing, as well as voice and AI)
  • A modular plug-in system for clients to enable or disable features like billing, reporting, or marketing
  • Integration with internal analytics to enable quarterly performance reviews by AI
  • Real-time voice-to-action interfaces and browser-based execution agents

We want to build an AI that becomes so ingrained in your company, it’s unthinkable to operate without it—just like your best employees.

As the landscape shifts from hype to reality, the companies that win will be the ones who went deeper—not just faster.

They’ll be the ones who built internal AI systems that:

  • Understand their business
  • Own their intelligence
  • Adapt to their workflows
  • Improve with time

That’s what we’re building with gia™. Not a chatbot. Not a wrapper. A system. A mind. A partner.

Let others rent intelligence. Let them race to build prettier wrappers.

We’re building the future.

Marketing Should Make You Money, Not Just Look Good

Posted on by Reece Smith

I can’t tell you how many times I’ve seen companies treat marketing like it lives in its own little world, totally disconnected from sales and business development.

They see it as “brand awareness” or something they know they need, something that makes you look more “real”, but not something that drives revenue.

Let me be blunt:
 If your marketing isn’t helping you sell, it’s not doing its job.

That doesn’t mean your marketing needs to be pushy or aggressive by any means. But it should be doing the work behind the scenes. It should be warming people up, answering questions, and having a funnel that does its job in getting in front of the right people before your sales team even steps in.

Good Marketing Makes Selling Easier

Before someone ever fills out a form or hops on a call, they’ve already done the research. They’ve Googled you. Scrolled through your website. Checked your social media. Maybe clicked an ad or read a blog post.

That’s your chance to make an impression before the conversation ever starts.

If your marketing is aligned with what your sales team is saying, that prospect already understands who you are, what you do, and why it matters. There’s a level of trust and familiarity that turns cold leads into warm ones.

And when that happens, that first sales conversation?

It becomes ten times easier.

Content Is a Sales Tool

Think about how often your team has to answer the same exact questions over and over again.

What’s included?

How does this work?

Why should we choose you?

This is where strong content matters.

A solid landing page. A well-written blog post. A simple case study. These tools pre-answer those questions. They reduce friction, build trust, and move people further down the funnel… all before your sales team gets involved.

Less explaining means more time selling, and more time selling means more deals closed. That’s real ROI.

Stop Posting Just to Post

There’s a big difference between having an active presence and having an intentional one.

Social media isn’t just about filling a calendar or checking a box. It’s about staying top of mind.

Even if someone isn’t ready to buy right now, your content keeps you in their orbit. It keeps your brand familiar. And when the timing is right? You’re already on their radar.

The same goes for email. If you’re just blasting out generic newsletters or aimless updates, you’re missing the point. Your emails should be helpful. They should guide people toward the next step. If they aren’t doing that, they’re just adding to the noise.

Sales and Marketing Are on the Same Team

If your sales team is grinding every day, cold calling, following up, and trying to close, but your marketing team is disconnected from the process, you’re leaving money on the table.

Marketing should be the fuel behind your sales engine. It’s not just about pretty graphics or catchy captions. It’s about strategy. Alignment. Support.

Everything your marketing team does should make your sales team’s life easier. It should be creating opportunities, warming up leads, and reinforcing your brand story every step of the way.

Ask Yourself This

If all your marketing stopped today… Would your sales pipeline take a hit?

If the answer is no, then something’s off. Because marketing isn’t just about making you look good… It’s about helping you grow.

It’s about turning visibility into opportunity, curiosity into conversion, and connections into customers.

And when you treat marketing as a growth engine, not just a creative one, that’s when things start to shift.

Ready to build a marketing strategy that supports your sales goals?

Let’s talk. Because good marketing doesn’t just get attention. It closes deals.

 

The Human Factor: Understanding How Different Audiences React to Your Online Content

Posted on by Michael Jenkin

In digital marketing, there’s a temptation to think purely in numbers: click rates, impressions, conversions. But behind every statistic is a person—a unique individual with their own perceptions, experiences, and biases. Understanding how different demographics respond to your advertising and website content is not just helpful; it’s essential.

Same Media, Different Reactions

Have you ever wondered why the same ad might excite one audience but completely repel another? It’s because advertising doesn’t exist in a vacuum—it interacts with the viewer’s values, cultural background, age, and personal experiences. For instance, an energetic, trendy social media ad might resonate powerfully with younger generations but leave older demographics feeling alienated or confused. On the flip side, detailed, feature-rich content about retirement planning might captivate an older demographic while appearing dull or irrelevant to younger viewers.

The key takeaway here? The effectiveness of your content relies heavily on the alignment between your messaging and your audience’s worldview.

Why Demographics Matter

Understanding demographic influences means appreciating more than just age or location. It means diving deep into lifestyle preferences, cultural sensitivities, economic status, and even personal aspirations. These nuances can drastically alter how your message is received.

For example, millennials might value authenticity and social proof, gravitating toward brands showcasing genuine customer stories. Gen Z, however, might seek out brands aligned with social causes and personal identity. Meanwhile, older consumers might prioritize reliability, familiarity, and straightforward value propositions.

By acknowledging these distinctions, your marketing becomes more than targeted—it becomes meaningful.

Bridging the Gap: Creating Universal Appeal

While targeting your ideal demographic is important, it’s also valuable to recognize universal themes that transcend specific demographics: trust, emotional connection, clarity, and authenticity. Crafting content that embodies these elements can widen your appeal across diverse audiences.

However, be cautious—while universality helps, generic messaging does not. Effective marketers master the balance between broadly appealing themes and carefully tailored nuances.

Engaging Your Audience: Strategies for Better Connections

Here are key strategies to help you better connect with your varied online audiences:

-Segment Your Messaging: Tailor your content to the specific demographic you’re addressing. Personalization isn’t just powerful—it’s expected.

-Leverage Data Thoughtfully: Use insights from analytics to understand how audiences are engaging with your content, and refine your messaging accordingly.

-Prioritize Emotional Intelligence: Recognize the emotional triggers of your audience and use these thoughtfully in your messaging. People don’t just buy products—they buy feelings and transformations.

-Test and Adapt: Use A/B testing to see how different segments respond to variations in your ads or web content. This iterative approach continuously improves relevance and effectiveness.

-Listen and Respond: Monitor social media conversations, customer feedback, and reviews to genuinely understand and respond to your audience’s preferences and pain points.

Utilizing your Messaging

Advertising shapes perceptions, evokes emotions, and influences behavior. Recognizing how diverse demographics uniquely interpret your media is the cornerstone of impactful digital marketing.

By engaging with empathy and attempting to understand your audience beyond the analytics, you can transform passive viewers into active participants in your brand story.

Remember: impactful marketing isn’t about speaking loudly—it’s about speaking meaningfully.

User-Generated Stories: Making Your Customers Part of the Brand

Posted on by Marija Vidanovic

A while ago, I stumbled across a short video shared by a small brand I follow. It wasn’t high-production, it wasn’t scripted—and honestly, it wasn’t even edited that well. But what it was was real. A young woman talking about how their product helped her regain confidence after a rough patch. It was raw. It was moving. And I watched the whole thing. Twice.

That’s when it really hit me: No marketing campaign—no matter how polished—can match the power of a story told by someone who’s lived it.

As creative professionals, we spend hours shaping the perfect message. We fine-tune our visuals, wordsmith every sentence, and carefully map out every customer touchpoint. But sometimes, the most impactful voice isn’t ours—it’s the customer’s.

Why User-Generated Stories Work

User-generated stories aren’t just another trend. They’re emotional proof that your brand is doing something right. When a real person takes time out of their life to share their experience, that authenticity cuts through the noise like nothing else can.

People trust people more than they trust brands. It’s that simple. And in an age where everyone is skeptical of overly-produced messaging, UGS (user-generated stories) bring back something we all crave: honest connection.

Let’s Be Real: It’s Not Always Easy

Encouraging people to share their stories takes more than asking them to tag you in a post. You have to create a brand that’s worth talking about. One that invites people into something bigger. Something meaningful.

You also have to make it easy for them. One of the most powerful campaigns I’ve seen was a “Share Your First Win” challenge for a small fitness brand. It wasn’t about perfect bodies or crazy before-and-afters. It was about real people. Real effort. Real growth. The stories poured in—and each one was a celebration, not just of the product, but of the person using it.

How to Weave User-Generated Stories into Your Brand

Here’s where creativity meets strategy. Don’t just wait for great stories to show up—create space for them to happen.

  • Branded Hashtags – Create one that invites people to share something specific. (#MyFirstWin, #WithRecore, #PoweredBy____)
  • Spotlight Customers Regularly – Feature one a week on your socials, website, or newsletter. Not for marketing—but for connection.
  • Ask Meaningful Questions – Instead of “Tell us about your experience,” try “What’s one moment that made you feel proud since using our product?”
  • Celebrate the Person, Not Just the Product – Make the story about them. Your brand is just the backdrop.

 

The Story Within the Story

A few months ago, we worked with a client who was struggling to differentiate in a crowded space. Their product was solid, their messaging was fine—but something was missing. During one of our check-ins, a customer sent them an email sharing how their service helped them rebuild their life after a major setback. It was deeply personal.

We asked the customer for permission to share it, and with a little editing and their full blessing, we turned it into a video testimonial. That one story—unscripted, heartfelt, and real—generated more engagement than anything else they’d posted in months. People saw themselves in that story. It wasn’t just marketing. It was the connection.

Final Thoughts

Your customers don’t need to be influencers or professional storytellers. They just need to be heard.

When we give people the mic, when we invite them to be part of the narrative, we turn our brands into communities. We shift from broadcasting to belonging. And honestly? That’s the kind of storytelling that sticks.

Because in the end, branding isn’t just what you say about your company. It’s what people say when you’re not in the room. So why not make them part of the story?

Let them write it with you.

Marketing Is Everywhere—Yes, Even Your Deodorant

Posted on by Reece Smith

Let me just start by saying this: marketing is everywhere. Like everywhere. From the clothes you’re wearing right now to the shampoo in your shower to the overpriced snack you impulse-bought at the checkout line. It’s all marketing.

And once you start noticing it, you can’t unsee it.

I was thinking about this the other day while getting dressed. I threw on a hoodie I’ve had for years. Comfy, reliable, kind of my go-to. And without thinking about it, I caught myself admiring the logo on the sleeve. It’s not even a brand I care about that much—but it’s there. In my face. Reminding me it exists. That’s marketing. That hoodie? It didn’t just randomly show up in my drawer. I chose it. And I chose it because, at some point, I was influenced. Maybe by an ad. Maybe by a friend wearing it. Maybe because I saw it on TikTok and didn’t even realize it.

That’s the wild part. So much of what we buy, believe, or even think about—it’s been marketed to us. On purpose. And it works.

We Don’t “Find” Products Anymore—They Find Us

Think about the last thing you bought. Maybe it was a supplement. A candle. A pair of sneakers. You probably didn’t just randomly walk into a store and grab it. Nah.

  • Maybe you saw someone post about it.
  • Maybe your friend swore by it.
  • Maybe it was in a cute little section of Target that somehow always knows your vibe.

We don’t just shop anymore. We experience brands. Constantly. From every direction.

But here’s the thing I really want to talk about…

Even When It Starts Offline, It Ends Online

Let’s say you’re walking around and you see someone wearing shoes you love. You’re not gonna chase them down the street (I mean, maybe, but let’s be real). You’re gonna do what all of us do: pull out your phone and Google that brand.

Boom. Offline experience → online curiosity.

Or maybe you hear about a new coffee shop. You want to check it out. But first, you’re gonna see if they have:

  • A website
  • A menu online
  • Reviews
  • An Instagram page to see if it’s cute enough to bother going

If they’re not online? You lose interest. You forget. You move on. That’s the reality.

So even when something feels super organic—like “I just stumbled on this brand!”—digital is still the glue holding it all together. Without it, that connection doesn’t stick.

This Is Where Digital Marketing Comes In (aka the Behind-the-Scenes Magic)

Every brand you interact with online or offline? If they’re smart, they’ve got a whole digital strategy running in the background.

  • A website that doesn’t make you want to throw your phone
  • A Google listing that actually shows up when you search
  • Ads that magically pop up after you think about something one time (creepy but effective)
  • Emails that somehow know when you’re most likely to click “add to cart”
  • Social content that makes you feel like the brand gets you

That’s not by accident. That’s digital marketing.

And the truth is: without it, most brands would be invisible. I don’t care how good your product is—if no one can find you, it doesn’t matter.

You Can Have the Coolest Brand Ever, But If I Google You and Nothing Shows Up… Bye.

Let’s be blunt for a second.

I don’t care if your product changes lives. If I can’t find you online in two seconds flat, I’m over it. And most people are the same.

We don’t have time. We don’t want to dig. We don’t want to work for it.

We want:

  • Instant answers
  • Clean design
  • Easy checkout
  • Validation that you’re legit

So yeah. The shirt you wear might be marketing. The water bottle you bring to the gym? Also marketing. But the real power move is what happens when someone sees that and goes, “Ooh I like that—let me look it up.” Because that’s where the sale happens. That’s where trust is built. That’s where your brand either shows up or disappears.

Bottom Line? Everything Is Marketing. But Digital Is the Backbone.

You can do all the things—sponsor events, get into retail stores, get featured by influencers, whatever.
But if you don’t have your digital sh*t together? You’re missing the point.

You need:

  • A website that looks and works good (yes, both)
  • SEO so people can actually find you
  • Ads that reach the right people
  • Social content that doesn’t make people cringe
  • Reviews that tell the story when you’re not there to tell it

Because no matter where someone sees you—real life or online—they’re gonna look you up. And when they do, you better be there, loud and proud.

Marketing Is Everywhere. Might As Well Make It Work for You.

The next time you see someone rocking a brand and think, “That’s cute,” just remember: that didn’t happen by accident. Someone, somewhere, spent time, energy, and money to make sure that brand was in your line of sight.

And behind the scenes? There’s a digital strategy doing the heavy lifting.

So if you’re building a business, launching a brand, or trying to grow—don’t sleep on digital. It’s not just one piece of the puzzle. It’s the whole damn frame holding it together.

The Evolution of SEO: Beyond Keywords to Authority Content

Posted on by Chris Jenkin

A person can claim to have been in their career for a long time. When I hear this, I think in terms of 20-25 years. But in digital marketing, though the industry technically spans that long, it has undergone seismic technological shifts, forcing practitioners to continuously retrain and adapt their strategies.

To deliver unmatched expertise in any field, especially digital marketing, one must understand its evolution. Looking back, I see the 1990 desktop publishing revolution, which transformed anyone with a computer into a graphic designer and reshaped the printing industry. At that time, I was a print broker, and I witnessed an explosion of new businesses, from Kinko’s and AlphaGraphics to independent designers and firms providing full-service print solutions.

By 1997, there were barely over a million websites. Then, the 2000s arrived, bringing an explosion of technological advancements that redefined how we communicate, market, and consume information. Consider these statistics:

  • 2000: Only 6.3% of U.S. households had broadband; by 2008, 63% did (10x increase).
  • 2000: 12 billion emails were sent daily; by 2009, that number reached 247 billion (20x increase).
  • 2000: Mobile data service revenues were $105 million; by 2009, they had soared to $19.5 billion (185x increase).
  • 2000: 400,000 text messages were sent per day in the U.S.; by 2009, 4.5 billion were sent daily (11,250x increase).
  • 2000: Google indexed 1 billion pages; by 2008, it indexed 1 trillion (1,000x increase).
  • 2001: Google processed 10 million searches per day; by 2009, it handled an estimated 300 million (30x increase).
  • 2000: Fewer than 100,000 blogs existed; by 2008, there were 133 million (1,330x increase).

(Source: Forrester Research, CTIA, Radicati Group, Technorati, Wikipedia, Google, and Microsoft)

The world changed drastically in the first decade of the 2000s. By 2010, with smartphones placing all of this technology into our hands, digital marketing truly took root. I launched gotcha! in 2011, eager to carve out my role in this digital revolution.

SEO’s Evolution: From Keywords to Authority Content

Fast forward to 2025. Over the last 15 years, digital marketing has matured, but no single dominant force has emerged. Agencies know their job: driving traffic and conversions. gotcha! has spent the last decade and a half refining what works, innovating, and adapting to technological shifts.
Early on, we learned the power of Search Engine Optimization (SEO). In 2011, when we built websites, we quickly realized that visually stunning designs often performed poorly online. This led us down the SEO rabbit hole, where we immersed ourselves in research, analytics, and testing. We tried every tool available, seeking to understand not just the data but the logic behind it.

In today’s landscape, SEO is often misunderstood. Everyone—designers, developers, marketers, even my 82-year-old father—claims to know SEO. But in a sea of self-proclaimed experts, how do we separate effective strategies from outdated tactics?

At gotcha!, we rely on data. Over the years, we’ve expanded beyond web development into hosting, change management, content marketing, and an advanced platform with powerful SEO tools. Through this, we’ve discovered a fundamental truth: keywords are dead.

The Death of Keyword-Driven SEO

Before you panic, let me clarify. Keywords still play a role in ad targeting, search insights, and content structuring. However, optimizing websites solely around keywords is outdated, small-minded thinking. The digital world has expanded beyond this simplistic approach. At gotcha!, our philosophy is “Expand Your World.”

Consider this analogy: If you were starting a business in an unfamiliar industry, how would you learn? Imagine a world where only one library exists. You visit and search for books on your industry. Among a sea of pamphlets and brochures, you find one comprehensive book covering everything—the industry’s history, key players, trends, and business strategies. Which book would you check out? The most authoritative one.

Your website is your book. Google is the library. Among millions of websites in your industry, how does your site measure up?

Success in SEO today isn’t about targeting the “right” keywords; it’s about structuring content comprehensively and authoritatively. Google prioritizes relevance and expertise, rewarding sites that answer questions and provide deep, valuable content. This is how giants like WebMD and Wikipedia dominate search results.

The Three Pillars of Modern SEO

  1. Authority Content & Topical Depth
    • Your website must comprehensively cover its subject matter.
    • Content should go beyond keywords to establish authority on topics.
    • Publishing relevant, high-quality articles positions you as an industry leader.
  2. Trust & Business Authenticity
    • Google must trust your business’s online presence.
    • Key factors: consistent Name, Address, and Phone Number (NAP); schema markup; and contextual content.
    • Ensure a real-world connection between your business and its digital representation.
  3. Geo-Relevance & Market Positioning
    • Beyond local SEO, Google needs to understand where you provide services/products.
    • This requires well-structured on-page content, clear geographic signals, and contextual relevance.

The Future of SEO: A Comprehensive Strategy

If you take a step back and analyze your industry, market knowledge, competitors, company history, leadership, and offerings, you’ll likely find many more pages your website should have. Map it all out in a structured site plan. The more comprehensive and authoritative your site, the stronger its SEO foundation.

But it doesn’t end with launching a well-structured website. A robust content strategy must follow—publishing articles, updates, new developments, and continuously adding value to your audience.

This, my friends, is business in 2025.