Social Media Skills for Every Digital Marketer

Everyone knows how to post something on Facebook, tweet an image, and how to put a filter on an Instagram photo. Because of this, anyone can easily pick up a career as a digital marketer. What separates the professionals from others is the fact that professionals know how to make use of a platform’s analytics in order to determine the success of their content.

The seasoned digital marketers are a step up from the rest of the competition. These individuals know that their content does not just end with how good a photo is. Instead, they tailor-match the content to the right platform. They fully understand each channel and know how to make the most of their content on each of these platforms.

So how do you become a social media ninja? Here are some important things you need to know about your chosen craft:

Engage with Your Community

One thing you have to realize about doing social media work is that in its very essence, you are making connections and building a community with other people. In order to do that, you need to post and share content that people will find valuable.

Once someone comments or shares your content, see to it that you personally acknowledge them. You can also honestly and quickly respond to questions, complaints, and criticisms.

As a brand manager, you have to be transparent on social media instead of just using well-crafted statements.

Create Video Content

Over the past year, marketers have shared how vital video has become. You see this in how people are now engaging with one another through Facebook Live, Instagram Video, and Periscope. As this becomes more mainstream, your followers will expect that you follow suit. Even if you haven’t done a video before, it pays to know a few videography skills.

Thankfully, you can already create an interesting video with your smartphone. This can already help you stand out from other digital marketers.

Use Each Social Media Feature Properly

Since your job involves social media platforms, it is recommended that you know how to make use of these websites to the best that you can. Each platform is unique and has its own hidden features waiting for you to discover and master. If you want to be effective at your job, you have to take time to learn these social media hacks so you can utilize them to their fullest potential.

Automate and Schedule Posts

Even if your friends think you’re spending all your time online, the truth is that you still need time to sleep, eat, and rest. So how can you manage to post 15 different items on 5 social networks every single day? The answer is to automate your posts.

Nowadays, there are a number of tools that you can use to help you schedule and automate your posts so that they will be sent across the platforms that you use. Two good examples that serious digital marketers make use of are Hootsuite and Buffer.

Write Good Articles

As a digital marketer, you need to know how to write. You don’t really need to spend several hours just to craft the perfect tweet, but you should be able to express yourself whenever you write something. And since the ideal length for blog posts has increased to 1,500 words, you need to make sure that your posts are of good quality.

Curate Valuable Content

While you may be excellent at creating content for your audience, it’s important that you also curate the best pieces of content from around the web. Your followers will find these useful instead of reading your written content all the time.


Search engine optimization (SEO) skills are what each digital marketer needs to develop. Having SEO skills can help you get your content to rank high on a search engine results page through the use of strategic keywords, high-quality backlinks, and shareable content.

Having these skills can truly help you develop your digital marketing strategy and boost your website for high search results. Make sure you have these skills so you can be on top of your game.

Content MarketingDigital MarketingSocial Media

5 Tips on How to Use Snapchat as a Marketing Tool

Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app for smartphone users. It has become such a successful app that it has over 10 million views each day. Because of this, marketers have decided to share their brand through Snapchat.

If you’re wondering how you can make use of Snapchat as a marketing tool for your business, here are some useful tips that can help you:

Tip #1: Offer Exclusive Content

Why do you want people to follow you on Snapchat when they could easily find the same things on your website and other social media pages? You have to give them a reason why you are someone they need to follow on Snapchat. When you decide to use this medium as the first venue where you will publish new products or give away freebies, you have to know that this is what will help you stick out.

Your audience in the app will feel like they are insider experts since they are among the first to get updates about your business. This is one big reason why you should offer exclusive content on Snapchat.

Tip #2: Share In-Store Sales and Promo Codes

As mentioned, you have to give your followers a reason why they should follow you on Snapchat. Since the main concept behind the app is that the content you publish is only around for a limited time period, you can use it as an effective tool for your followers to get exclusive content. This will be rewarding to your loyal customers who know when to visit your profile.

Tip #3: Connect with Your Customers

Another way you can use Snapchat is to use it to connect with your customers. Ask your customers to take a selfie with your product or watch a Snapchat story in return for an exclusive promo code. This is a great way you can encourage your followers to learn more about your products or showcase your customers that use your products.

Tip #4: Make Use of Snapchat Groups

Back in December, Snapchat introduced the group’s feature, which allowed a conversation to take place between 16 users and below. Through this feature, the messages in the group are automatically deleted after 24 hours. As a business, you can use this to introduce specials or promo codes. You can also reward the people who are in the group by giving them freebies or exclusive early access when you have an ongoing sale.

Tip #5: Host a Live Event

Live videos have increasingly become vital to online marketing strategies. Since Snapchat supports this feature, it is a great way you can market to your followers. To utilize a live video campaign, one good suggestion is to do a product demonstration. This will give your followers a chance to see how your product works and how it fits their needs.

There are many different things you can do on Snapchat. With its immense popularity, you’ll be sure to get your product across to your followers with little time and money spent.

Content MarketingDigital MarketingMobile MarketingSocial Media

How to Create Content that Works

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not always mean that your website will be a success. Even though you spend a lot of time writing quality articles, you still have to know how to attract readers to your website so you can get your message across.

Because of this, you have to invest in quality articles. These are articles that will likely get your audience engaging on your posts and sharing your website. Here are some important tips on how you can attract people to your content:

Tip #1: Use Lists 

Do you know what makes websites such as BuzzFeed and Listverse so successful? It’s because they provide articles that are in a list form. Unlike long articles that are difficult to read, articles that are in list forms are small and easily digestible. They will attract the attention of your readers who like skimming through an article to pick up the main idea along the way. This is also useful for readers who don’t skim articles as they will likely stick to the post until they have finished reading it.

A list type of article has a higher tendency of being read and shared by your audience. Not to mention, it’s likely to stick to their memory so you can be sure that your content has been thoroughly understood.

Tip #2: Make it Quick

As a writer, you have to make sure you have understood the psychological power of your articles. Nowadays, many people have a fear of missing out, which is why they want to always be connected with things that are new and fresh.

In order to do this with your content, make sure to keep your audience relevant to today. Your readers don’t want something from yesterday. This is why you need to let them want to read it now.

Tip #3: Work With Influencers

You can make the most out of your content when you partner with influencers. With your website, you can invite guest bloggers to submit an article. This will help boost your website since the followers of your guest blogger will likely visit your website too.

Always keep your options open so you can find the best influencers in your niche.

Tip #4: Know Your Target Audience

If you want to stop writing articles that won’t get you anywhere, it’s important that you fully assess your website and who it aims to speak to. You need to capture the right people so that you won’t end up wasting your time, energy, and resources on content that won’t get you anywhere. Once you know who your target audience is, you can specifically address your content to them.

Creating content for your website can be pretty overwhelming. Once you have the right nuggets of wisdom, you’ll be able to kick-start your website and let people visit it because they are attracted to the articles you have shared.

Content MarketingDigital MarketingSearch Engine MarketingSEO

How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change that Google has implemented over the past years is the use of keywords. It has since penalized websites that practice keyword stuffing and continues to be strict with how it analyzes websites. With this, one big question that exists today is this—is keyword strategy still relevant in today’s websites?

Before determining its relevance, let’s discuss what keyword strategy is and how it works.

What is a Keyword Strategy?

When you own a website, you need to make sure it is optimized to gain website visits and traffic. The best way you can do this is by using the right keywords. This means you need to do proper keyword research in order to determine the terms your audience is looking for. Before you post anything, you should always run a keyword strategy search so you are able to make the most out of your content.

How to Build a Keyword Strategy

Although it may seem easy, deciding which keywords to use may be a bit of a challenge. You need to make sure that the keywords you use are relevant to your industry and what people are searching for. You also have to make sure that the keyword you use has a relatively low amount of competition so you don’t end up using a dead-end keyword.

Thankfully, there are tools you can use to help you pick the right keywords for your website.

Using Keywords on Your Website

Although it was widely used in the past, it is no longer advisable to pepper keywords around your website mindlessly. Once Google crawls your pages, it takes a look at certain areas to determine what your page is all about. These things include your title tag, URL, H1 tag, body, image tags, and the meta description. If you want your page to rank and not be penalized, you have to pay close attention to these things.

Because of how important keywords are to your website, you need to make sure you are using the right ones that your audience is searching for. This is where a keyword strategy comes into the picture. You need to make sure that your website stays relevant to your keyword so you are able to rank on a search page. At the same time, Google will not penalize your website for keyword stuffing.

Content MarketingDigital MarketingSEO

How to Use Instagram in Digital Marketing

Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million users per month. This is a big reason why brands are always looking for ways they can grow their Instagram community.

But even though your business may already have its own Instagram account, it does not automatically guarantee success. Instead, you need to make sure that you make use of your Instagram account to the best way you can. And the best way you can do this is to know what this social media network is mainly for– shopping.

Based on a study conducted by Iconosquare last 2015, 70 percent of users on Instagram look up a brand on the app. Not to mention, 62 percent of users tend to follow a brand they like on the platform. With this massive reach, you need to be able to attract your target audience through your posts. You can do this by following these tips:

Have an optimized business Instagram account

If you intend to use Instagram for your business, you should keep it separate from your personal account. By keeping things separate, you can concentrate on posting things related to your business instead of posting your selfies or food shots on the business account. These things are not relevant to your followers and will not increase your numbers.

Your business account should not show any photos of you, as much as possible. This way, you can keep a professional looking Instagram account that will be more appealing to your customers.

Remember to include a link on your profile

Instagram works differently than other social networking platforms. Any links you post, other than your bio, are not clickable. This is why you should remember to include your link on your bio underneath your name and description. Use this spot to link to your website or another landing page you intend your followers to visit.

Stay consistent to be recognized

Remember to stick to one name on Instagram and photo of your brand. You need to do this so that you build your reputation with your followers. When you do this, they will easily recognize you. Keep the same social media handle across different channels so you won’t end up confusing your followers.

Avoid hard selling in your posts

Your posts on Instagram matter a lot. As a matter of fact, they can influence an individual to follow you or to make a purchase. Instead of forcing your followers to buy a product you are selling, allow them to make that decision for themselves.

Use creative photos

When you want to post something on Instagram, see to it that it is clear and professional; especially if you are selling something. Instagrammers aren’t on the platform for a sales pitch but to look at pretty photos. This is why you should make sure your photos are high quality and reflect professionalism.

Use Instagram to give exclusive offers to followers

One way you can grow your followers is by using the platform as an exclusive tool where they can get insider information as well as special offers and bonuses. Remember to make these announcements using a text overlay on a photo so that your followers won’t end up scrolling through without reading your caption.

Come up with active and inviting captions

Your captions on Instagram can make or break your product. This is why you need to come up with an effective caption that can stir up conversation among your followers.

Remember to use hashtags

Without the right hashtags, your posts can easily get buried by newer posts. These hashtags work as a keyword that gets linked together when a person searches for them. But while you use a hashtag, don’t go overboard with them. The most you can do is 5 but that’s already risky.

Post consistently

In order to remain relevant with your followers, you have to remember to post on a consistent schedule. A good rule to follow is to post around 6 photos per week. You can schedule your posts between 5:00 to 6:00 pm on weekdays, as this is the best time to post.

Engage with your followers

Instagram is a great tool with which you can build your brand’s reputation and appeal among your followers. This is why you should make sure to use it properly to get the most results.

Re-share content from your followers

When you encounter a customer who has posted one of your products or used your service, make sure to re-share this with your own followers. You can then give a shout out to the person who posted the photo so they will appreciate your way of getting in touch with them.

Instagram can be a very useful tool for your brand. Just remember to be mindful with what you post and how you engage with your audience.



Content MarketingDigital MarketingSocial Media

YouTube Never More Relevant

Trends change every so often whether it’s in the food, fashion, or any other industry.  This is the same case with trends being utilized to improve a website’s traffic. Because of this, analysts try to figure out what specific tools and trends are worth using on a yearly basis. By identifying these tools, analysts can replace the time they use the tool with something that will yield them better results at a lesser price and effort.

After 10 years of ownership by Google, Youtube has never been more relevant. Through the years, YouTube has continually been a useful tool to help business owners gain the audience they need for their business. But with the emergence of other social platforms, websites like Facebook, Vimeo, Instagram, Snapchat, SlideShare, DailyMotion, and others are establishing themselves in video content. Here are some reasons showing that Youtube is more and more relevant.

YouTube is the Second Largest Search Engine on the Internet

Next to Google, YouTube has been recognized as the second largest search engine on the Internet. According to data gathered by Alexa and SimilarWeb, YouTube is already the third most visited website. To support the claim that YouTube is a large search engine, Google has also released figures that show the number of users that use the platform as a search engine. The success of this website is largely due to the fact that video content is more engaging compared to reading a page of text. And in certain cases, it can be more informative.

YouTube is Owned by Google

Back in November 2006, Google bought YouTube for US$1.65 billion. Ever since then, the video sharing website has been operating as one of the subsidiaries of Google under Alphabet Inc. Each month, YouTube has over 1 billion unique users visiting the website. These facts mean that it is accessible by millions of people in the planet. By utilizing video content marketing through YouTube, website owners are able to make the most out of their efforts.

More Users Want to See Videos

Last year, Hubspot Research released data revealing that 43% of customers and audiences prefer seeing more videos. This means that video is gaining a significant audience. This number just proves that YouTube is still relevant in 2017.

So what does these all mean for a digital marketing? Simple. YouTube is a vital tool to use for promoting a website. Through video content, you can tap into a market that you may not have engaged in the past. By using this website, you can improve your efforts in increasing your website’s traffic.


Content MarketingDigital MarketingSocial Media

3 Important SEO Tips for 2017

As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This is essentially the reason why SEO is such an important skill for business owners.

Now that it is 2017, it’s important to know how you can customize your website to fit current SEO trends. Here are 3 vital tips for you to improve your local SEO ranking:

Go Mobile

If you still haven’t created a mobile-friendly website, there’s no point of being on the internet. Nowadays, a responsive website is no longer an only option. The reason is because of the immense demand by mobile users. In fact, the number of people who use their mobile device to search for a local business has far surpassed searches conducted on a desktop computer. Because of this, Google has started to rank websites that are mobile-friendly.

When you implement a mobile-friendly website, you are able to reach your target audience more effectively. So if you’re still not using a responsive website, you have to make that switch today.

Direct Data is Important

As a business on the internet, you have to know that you’re not the only one with a unique business. And even so, there are other websites that will make use of the same keywords you are using. In order to land a good position with search engines, you have to realize that direct data is important.

With this in mind, you have to provide more detailed information about your business. If you are a restaurant, this means including your location, pricing, phone number, and whether or not you offer take-out. This extra information can play a huge part in improving your visibility to other people looking for you.

Voice Search is on the Rise

In the past years, there has been a big number of voice assistant products that have been released to the public. This new technology has become very efficient as a way for people to help them locate something very quickly. Many find that it’s even faster to speak into their device instead of having to type down something they are looking for.

Because of this, it’s recommended that you optimize your website with this strategy. You should use voice search friendly phrases that your potential customers could be using.

Apart from concentrating on improving your local SEO ranking, you need to remember to work on providing quality customer experience. Throughout the years, this has always been proven as the best way you can grow your business. In doing so, you get to have an edge over your competitors.

Digital MarketingSEO

15 Social Media Tips You Should Live By

If you’re planning to put up a business this year, it’s important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make this work for your advantage. Here are some social media tips that will help you grow your brand:

Tip #1: Have a Strategy

Before implementing social media channels, make sure you have a social media plan or strategy that you can follow. Otherwise, you might not be able to grow your business. You won’t be able to regularly post things on social media without a strategy to follow.

Tip #2: Differentiate Each Social Media Channel

One thing you have to remember is that not every social media channel is the same. Each one works in a different way so you have to remember to follow what works best for each one. As the business owner or social media manager, you have to learn what works best on each channel you plan to use. You should also learn when and how often to post things on these accounts.

Tip #3: Don’t Be Spammy

While the reason your business is on social media is so you can sell to your customers and attract new people, you should not spam your followers. Avoid ending your posts with “Buy Now” or “Sign Up Now” as this will hurt your reputation on social media. These words are counter-productive and will not be good for your campaign.

Tip #4: Be Consistent

Even though you should be customizing each post according to which social media channel you’re posting to, you should remain consistent. This means that you should use the same logo, brand colors, links, and other things that identify your brand. This way, your followers can easily recognize you whenever you use a new social media platform.

Tip #5: Don’t Buy Fake Followers

While it’s good to have a lot of followers on your social media channels, you should also identify whether these followers are real or fake. This is because there are so many fake profiles on Facebook, Twitter, or Instagram that are used to follow certain accounts. If you are hiring a social media manager who promises you can get a certain number of likes in a short amount of time, you should be cautioned already. This is a dirty tactic that could potentially backfire on you in the long run.

Tip #6: Avoid Talking About Your Brand Too Much

The idea behind social media is to be, well, social. This is why it is good that you don’t only post things about your business. You should also take time to post about your industry and things that are related to it. Your followers might find it annoying to see you talking about yourself all the time. If this happens, they’re likely to unfollow you or see you as spammy.

Tip #7: Share Original Content Too

Even if you’re sharing the posts of other individuals you feel is relevant to your business, you should also remember to share your own unique content. Invest in a blog so your followers get more acquainted with your business. If you haven’t put up a blog yet, it’s important that you get this up online before starting a campaign on social media.

Tip #8: Make Use of Social Media Tools

Thankfully, there are a number of tools you can find online to help out with your social media strategy. These tools can help you manage your posts so you don’t have to stay connected to the Internet 24/7. Try to do more research on which tools will best work with your business.

Tip #9: Be Wary of Your Metrics

From time to time, try to see how well your social media campaign is working. This will give you a deeper look at how efficient your efforts are. Since most social media channels have their own analytics features, you can take advantage of these tools to help you see your progress.

Tip #10: Properly Use Hashtags

Hashtags are important. It’s important that you use hashtags sparingly and not at every single word you post. One or two hashtags is recommended. Anything more than that is considered overkill. You should research on the best hashtags to use so you can achieve the right results you need.

Tip #10: Engage with Your Followers

Remember to reply to all the comments, messages, and the shares you get on your social media channels. This is a good practice to follow, especially if you are a startup.

Tip #11: Identify Your Target Audience

One of the best ways you can do a good job on your social media campaign is to properly identify who your target audience is and find out where they are found. If your business targets other businesses, the best platform to use is LinkedIn. If your target includes women, Pinterest and Instagram are the best websites to use. Do a lot of research to get the results you need so you can have an effective strategy.

Tip #12: Don’t Share Too Much

You should also remember not to post too often on your social media channels. Even though you share other people’s content, you have to limit the number of posts you share.

Tip #13: Make Use of Paid Ads

Set aside a small budget that you can use for paid ads. Though this will cost you some money, you’ll be able to reach other people who do not have access to your posts.

Tip #14: Work with Influencers

Look for influencers whom you can work with to promote your business. These are individuals that have established profiles and a large follower count. With just a few posts, you can get your business noticed by these individuals.

Tip #15: Show Your Culture

Let your followers peek into your business. If you can do this, you’ll have a winning social media strategy. Your followers want to see the people who are behind your brand, letting them realize that you are human after all.

Try these tips to see how well your followers will respond to them. As always, social media is a continuous experiment that you get to learn a lot from. Don’t be afraid to explore your options and research new trends.

Content MarketingSearch Engine MarketingSEOSocial Media

How Does Fake News Affect Content Marketing

Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire), the damage has already been done. It was too late to retract such rumors as it had already been perceived by individuals as the truth. Because of this, marketers have been faced with the problem of having to deal with the effects of fake news. As for the readers, they’re left struggling with distinguishing the difference between fake news and bad news.

The truth is, fake news has always been around. The only reason we’re dealing with it right now is because there has been a sudden spike in the number of stories that were either partially untrue or meant to mislead the readers. This has been pretty evident in the recently concluded Presidential elections, as things got heated and led to the exchange of harsh words amongst friends and family members on social media.

Thankfully, both Facebook and Google have become alarmed by the prevalence of fake news. This prompted them to announce their plans of tracking down stories that were of such nature. But how does it affect content marketing? How do you even determine whether a story is fake or not? Let’s look at things deeper.

How to Identify Fake News

According to, it doesn’t take a genius to determine fake news. Here are some of the things to look out for:

  • Source Credibility. One of the easiest ways to determine whether or not you’re reading legit news is to look at the URL of the page you’re reading. Try to remember the real URL names and extensions of the legit websites. Simple things like using ‘z’ instead of ‘s’ in ‘news’ can already tick you off. And of course, the extension of the domain is usually in ‘.com’ instead of ‘.website.’ or ‘’ Remember, these websites were meant to mislead its readers into thinking they are reading something from a trustworthy news network.
  • Go Beyond the Headline. Most of the time, these websites attract readers by using clickbait titles that are sure to catch your attention. Before you believe the headline, make it a point to read the entire article. Don’t stop at the headline.
  • Look for Quoted Sources. You should also check whether or not the article is linking to another questionable website. This is because there are tons of fake news websites that link to one another. As much as possible, check that the source of the article is a real government website or another credible publication.
  • Check the Author’s Name. Take a look at the name of the author. If there is a name attached to the article, you can perform a quick search to tell you how credible that person is.

So How Does This Affect Content Marketing?

Fake news does not only affect those in content marketing, but everyone in the field of journalism. It creates a bad image for authors, writers, and editors. As a content marketer, it could also hurt your campaign as it could destroy your readers’ trust in the things they find online.

The best way you can combat this is to make sure every content you publish on your website has been fact-checked and verified. If you have any stories to pitch, make sure to do this with reputable reporters and media outlets. This is the best way you can fight against fake news.

Content MarketingDigital MarketingSearch Engine MarketingSEOSocial Media

2 Important Tips on Creating Content

No matter how good your article is, if it’s not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience? After going through the different strategies online, it all boils down to how well you practice content marketing. The success of your content is not derived from your industry, your writing skill or the number of keywords you include in the article. Instead, it has more to do on how well you thought out the content, created the headline, and used the right meta description and tags for search engines to pick up your article.

If you run a content marketing agency, it’s important that you know how to provide content that people are searching for. The reason behind this is so you don’t waste time and energy preparing a post that will not be read by your targeted audience. After all, this costs you a lot of money to produce. Here are some tips to help you create content that your audience is looking for:

Tip #1: Make use of content ideation

According to studies, consumers spend up to 79 days to check out their options before they decide to make a purchase, especially if it is a big one. They do so by conducting their own research of their other options and what they can do to make this decision better. This is why you need to have your content available to them and offer valuable information. In doing so, your consumers can trust your brand. When it’s time for them to make their decision, they’ll remember your company right away.

The best way you can do this is to conduct a research of your own. This means you should take advantage of social sites and keyword tools to help you get the information you require. Apart from searching for ideas online, you can ask other people to give you ideas on what they would normally inquire about a particular product they are interested in purchasing. With this wealth of information, you can already come up with some topics to write. You can compile these ideas into your editorial calendar so you can keep producing content consistently.

Tip #2: Make the most out of your headline

Sure, you may be using the right keywords for your article, but if your headline is not interesting enough, it might not get the notice needed. When coming up with a title for your article, you have to remember to be clear with what you are presenting in your article. You don’t need to have a witty title as it does not always get people to click your article. Remember, you only have around 65 characters to work with so make each one count. Here are a few tips for a clickable headline:

  • Be descriptive. Include a bracket that summarizes your content, like [Infographic] or [Video].
  • Announce if you have added photos. Include “Photo(s)” in your headline as these perform better.
  • Use “How To” to solve a problem.
  • Create a list. This will give your readers an idea of how many items they are going to browse through in your article.

Follow these tips and you’ll be well on your way to producing quality content all the time.

Content MarketingDigital MarketingSearch Engine MarketingSEOSocial Media