Deviled Egg Co.

The Challenge

After being featured on Shark Tank, Deviled Egg Co. experienced a surge in national brand awareness. However, their digital presence was not positioned to fully capitalize on that exposure.

The brand needed a scalable, conversion-driven website capable of supporting national shipping, catering growth, and franchise inquiries, while ranking competitively in organic search and delivering a seamless checkout experience across devices.

The Solution

gotcha! rebuilt the website and deployed a performance-focused digital strategy powered by the gotcha! Platform and gia!. 

The strategy centered on dominating the user experience, optimizing core revenue pages, and building a seamless mobile-first ordering experience.

The Results

• 402,350 total users and 404,030 new users 
• 1,845,704 total website views, including 1,147,950 organic pageviews 
• 12,999 contact form submissions 
• 1,606 completed purchases through the optimized checkout funnel 
• 56.29% engagement rate across 165,312 engaged sessions 
• Multiple priority keywords ranking in Position 1 

Organic search and g!LocalSEO™ became the primary driver of qualified traffic, fueling both engagement and revenue.