Today, artificial intelligence (AI) systems are routinely being used to support human decision-making in a multitude of applications. AI can help doctors to make sense of millions of patient records; farmers to determine exactly how much water each individual
2019-03-26
Business leaders have gotten the memo: to be taken seriously, they need to take artificial intelligence seriously. Such business thought leaders know they need to give lip service to AI even if they don’t really understand it. That explains why so few
2019-03-26
Google Q&A on Duplicate Content " alt=""> In the video above (June 17 2016), Google’s Andrey Lipattsev was adamant: Google DOES NOT have a duplicate content penalty. It’s a good video for a refresher on the subject of duplicated content on your site. He
2019-03-26
“[A brand] used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence,” marketing guru Seth Godinexplains. “It takes more than a hat to be a cowboy.” So if a brand is no longer
2019-03-26
In a recent article onThink with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In essence, consumers are reacting in realtime
2019-03-26
What if I told you that backlinks can hurt you just as much as they can help you? Would you cringe a little bit? I think we all would. We all trust backlinks to help our SEO. So we work at generating them from every website we can possibly get our hands
2019-03-26
The last thing you want is to drive organic traffic, pull in leads, and get fired. It’s a story that SEO firms are far too familiar with. Your client was nice, perhaps a little overzealous, but nice. And you know you’re good at your job, so no qualms
2019-03-26
Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve
2019-03-26
Once started as the platform to connect & interact with people, social media has come a long way to become a leading online marketing channel today. By its very nature, social media is able to create better engagement than any other online marketing channel
2019-03-26
