You already know it’s harder to get traffic from the social web unless you spend money on ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year
2019-04-05
The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional revenue while keeping up with day to day operations. Because of that rush, it’s
2019-04-05
Do you know who’s following you online and what they’re saying about you and your brand? Do you know what’s working (and what isn’t) for your competitors? Social listening is an invaluable part of online marketing if you’re serious about growing
2019-04-05
Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing. The question that businesses are now asking themselves, is how
2019-04-05
If you’re not familiar with in-market audiences, they’re a targeting method that you can use in your Google AdWords campaigns. Truth be told, you can also use them on Bing, but we’ll focus on Google here. The concept is the same with either
2019-04-05
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! The EMD, or Exact Match Domain update, was a 2012 Google algorithm update that targeted exactly what it is named: exact match domain
2019-04-05
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative
2019-04-05
How I Use SEO PowerSuite in My SEO Strategy Step 1: Perform a Website Audit When it comes to all things SEO, I’m a big fan of performing audits before I take on a new client (just see how in-depth I go into the technical SEO audit process ). I love digging
2019-04-05
Who is your competition? If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we
2019-04-05
