One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately
2019-04-26
Traditional pharmaceutical development is a slow, costly process. The long delay from research to market makes it hard for start-ups to enter the market, and the cost of discovering potential therapies and testing them can discourage companies from
2019-04-26
Machine learning seems to be all the rage these days. But what is it exactly? Broadly speaking, machine learning (ML) is a subset of artificial intelligence that allows systems to learn from data, identify repeating patterns and make decisions without
2019-04-26
That’s the average reach of aFacebook post andlife of a tweet, respectively. These are networks that millions of people spend time on every single day -- and they seem to offer such slim, fleeting opportunities for brands. But it doesn’t have to be that
2019-04-26
March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit
2019-04-26
How to Push the Pinterest Limits for PR & Social Commerce Social network, shopping network, or search engine? Meet Pinterest. You might think of Pinterest as just another social network. Think again. For brands looking to get PR exposure and ROI out of social
2019-04-26
Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO
2019-04-26
There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s
2019-04-26
Written by Alfred Lua Aug 31, 2017 Last updated: Aug 31, 2017 12 minutes to read The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a
2019-04-26
