While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There’s a little bit of truth to both. Take a look at the following social media marketing truths and secrets before you embark on building your social presence.
The Road Is Long
The social media road is long and cumbersome. There is no such thing as an overnight success, and it can take a significant amount of time before you see (if ever) any financial return from investing in it. While it might not cost much to build your social profiles, there are other things to consider that will cost both money and time in the long-run. If you’re expecting something that brings sales overnight and makes you a viral success, social media is not the answer.
You Only Get a Peek
The most difficult aspect of building a successful social media presence is actually in understanding your page guests and their behaviors. The problem is, social media only gives you a peek inside of who they are and what their interests are. There’s really no way to really track if they visited similar businesses as your own, or made a purchase outside of your website. The initial demographic reports will help you understand your audience, but it won’t tell you why they chose not to buy from you.
You Have to Maintain It
Posting on social media is a regular, if not daily, effort. In order to keep your brand afloat you will need to devote several hours per week on social media. In the beginning of launching a start-up that might seem feasible. Over time you might get burned on in writing fresh content that matters.
Managing the Workload
When it comes to managing your social media workload you might end up hiring a social media manager or a content writer who will create an editorial calendar and post blogs on a weekly basis. These blogs will help Google find your page and in turn you might rank higher in search results. Because your blog is constantly updated, your business page appears active and authoritative in the industry.
When you can no longer devote the time to writing for you web page, you’ll need to factor in the costs of hiring experts for the job. The problem is, social media marketing will never make you rich. You may never see much return from investing in hiring a social and content writing team. You will, however, have a business webpage and social presence that shows the world more about your brand, and that slowly builds a reputation. If you’re patient, social media marketing can be one of the most rewarding aspects of your brand strategy.
You Need Knowledge
Identifying your social audience takes emotional intelligence. If you hire a manager, they’ll likely begin to analyze your site visitors and try to figure out which sorts of posts and updates receive the best response. The problem is this will take time, and you’ll likely have more fails than success in the beginning.
Beyond understanding the demographics of your guest, you need to identify what makes them buy, or walk away from a purchase. You’ll also need to figure out what makes them “click” to read more. This is exactly why it takes time to build a presence on social media, especially one that carries any sort of return.
What Channels Should You Choose?
It’s always best to keep things simple, especially when you might be juggling your social media management with all the other aspects of your business. When you begin building portfolios for your brand, you’ll need to determine which ones will be the most worthy of your time.
Rather than hopping all over the place, you’ll need to evaluate where most of your customers are active, and then use those platforms to connect with your audience. This might mean adapting to other social platforms such as Instagram or Twitter.
It Costs Money
The last dirty little secret about social media marketing is that it costs money. Sure, everything is free in the beginning, but overtime you will be limited in your organic reach, and it will cost your company money if you want to be shown in reader’s search results. You also might decide to pass the buck and hire a creative team to handle the social side of your business. Either way, social media marketing costs money.
But it’s worth every penny.
Because when someone visits your page and clicks on your blog they should be able to read something relevant and recent. Just like this.
Now you know why social media marketing is important, so we won’t bother you with the lies. For what it’s worth social media is just something your brand has to do. Before you hire a social manager, make sure they aren’t making too many promises.
Do you need assistance navigating the world of social media marketing? We’re butterflies. Contact gotcha! Mobile Solutions today and send us a tweet.