The Ultimate Guide to Building and Growing a Winning Website

The Ultimate Guide to Building and Growing a Winning Website

Phase 2: Growing Your Website After Launch (Post-Launch Strategy)

1. Consistent Content Marketing & Blogging

• Publish SEO-driven blog articles a bare bones minimum twice a month.
• Answer common customer questions and internally link to core pages.
• Share content across email, social media, and industry forums.

2. Build High-Quality Backlinks

• Get listed in relevant directories (Google Business Profile, Yelp, industry-specific sites).
• Partner with influencers or industry blogs for guest posts and collaborations.
• Use HARO (Help a Reporter Out) to gain citations in publications.

3. Local & Technical SEO Refinements

• Optimize Google Business Profile (for local businesses).
• Ensure NAP (Name, Address, Phone Number) consistency across all directories.
• Regularly check for and fix crawl errors in Google Search Console.

4. Analyze & Optimize Based on Data

• Track performance with Google Analytics & Search Console.
• Identify top-performing pages and optimize them further.
• Use heatmaps (Hotjar, Crazy Egg) to analyze user behavior.

5. Lead Nurturing & Conversion Optimization

• Implement email marketing campaigns to nurture leads.
• Test new CTAs and landing pages to improve conversions.
• Use retargeting ads to bring back visitors who didn’t convert.