web 5

Why Your Website Isn’t Bringing in Leads — And How to Fix It Fast
Marketingwebwebsite

Why Your Website Isn’t Bringing in Leads — And How to Fix It Fast

Let’s be honest: you didn’t build a website just to have a digital business card or brochure. You built it because you want results. Leads. Clients. Growth. So, when your site looks good but doesn’t actually do anything? That’s beyond...

  • June 10, 2025
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  • by Reece Smith
Pythonic Paths: Building Scalable AI Solutions for Marketing
AIMarketingPhytonweb

Pythonic Paths: Building Scalable AI Solutions for Marketing

If you’ve ever built something with AI in mind, you’ve probably touched Python. But here’s what’s often missed: building AI for marketing isn’t just about making a model work in a Jupyter notebook, it’s about engineering a system that performs,...

  • June 19, 2025
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  • by Danilo Markovic
SEO Alert: How Google’s Core Web Vitals Impact Your Website’s Ranking
googleseoweb

SEO Alert: How Google’s Core Web Vitals Impact Your Website’s Ranking

Think about visiting a website that takes forever to load or jumps around as images and ads appear. Frustrating, right? You’re not alone—Google thinks so too. That's exactly why Google introduced Core Web Vitals, their latest move to prioritize user-friendly...

  • July 3, 2025
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  • by Michael Jenkin
React and signals
Developmentgotcha appsweb

React and signals

React has given web developers a rock-solid way to build user interfaces for more than ten years, but its “re-render the whole component” rule can still waste work. When a single piece of state changes, React redraws every JSX node...

  • July 17, 2025
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  • by Luka Markovic
Lessons From 100+ Web Audits: The Top 5 Things Killing Your Site Performance
DesigneCommerceweb

Lessons From 100+ Web Audits: The Top 5 Things Killing Your Site Performance

Over the past year, we’ve audited 100+ websites across industries, from startups and service businesses to eCommerce brands and local pros. And while every site is unique, the issues holding them back are shockingly common. At gotcha!, we believe your...

  • September 23, 2025
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  • by Marija Vidanovic