5 Facts About Digital Marketing That You Never Knew
One of the biggest misconceptions people have about social media marketing is that it’s very simple and easy work. These individuals believe that just because they know how to use Facebook or Twitter, they can already become a digital marketer. They think that it only requires being able to post some stuff on these social networks and it’s easy money.
Unfortunately, there’s more to digital marketing that meets the eye. If you want to be in the business, you also need to provide the right practice so that it will lead to a successful campaign. Whether you are the business owner or someone who is practicing digital marketing, it truly pays to be knowledgeable of the right tools to use in your line of work. Otherwise, it could be very costly for you; especially if you are not doing things right.
So before you get started on your attempt to be successful at digital marketing, there are some things you need to know. Here are 5 facts about digital marketing that you never knew but should:
#5: Some small differences in implementation could lead you to a big difference in results!
When it comes to your digital marketing strategy, you have to keep in mind that sometimes, you need to go beyond the extra mile. For example, if you are a writer, sure you can write well. But the best way you can get results from your writing is to use the tools of influence. The thing about influence is that you will be able to write content that would motivate your readers to do something. Sure, you can be spam about getting your message across to your readers or even hard sell to them. The sad part is, however, that this would end up in them blocking you or getting turned off by your practice.
Knowing what the tools of influence is can be a big help in changing the results you want for your digital marketing strategy. By following this, you can avoid spamming your readers. And again, this simply won’t do you any good.
#4: How you interact and engage with your audience matters
No matter how many followers, fans, or friends you have on the account, it doesn’t mean anything. This is because they are simply people who are keeping up with your posts on your social media accounts. Even if they fit the demographics of your customers, it won’t mean anything if they are simply following you on your social media account.
The problem with this is that most of the time, marketers boast about the number of followers they have on the accounts they are working on. What they fail to remember, however, is that if these followers do not do anything or buy from the company, they are simply followers and that’s all there is to them.
If you want your digital marketing strategy to work, you will have to engage with your followers. You have to show them that there’s actually a human being behind the account and not just a random software that generates content for them to look at. By doing this, your followers will be more open to discussing things about the business and this could lead to a viral messaging campaign and sales for the business. And yes, this is the most important thing to remember when you are engaging with followers in the first place.
#3: Digital marketing work requires extensive skills across a variety of platforms
This truth about digital marketing work contradicts the norm that anyone can do social media work. As mentioned, many people believe they can be a social media manager just because they know how to post on Facebook and Twitter. In reality, however, an individual needs to be equipped with the necessary skills to create a powerful and successful digital marketing campaign.
The usual skills needed in social media include strong writing, marketing background, A/B testing, strong business intelligence, technical web design, graphics design, some coding, online social media management, and CMS background—such as Drupal or WordPress. If an individual does not know these things, he may not be able to successfully do the tasks needed in the field of digital marketing.
#2: Thoroughly understand the digital marketing strategy to be successful with the campaign
There are some individuals who think working in this line of work is easy. They tend to forget that they will have to be thoroughly clear with what it is the campaign is all about. At the same time, they also need to know who the buyer spectrum is.
Some digital marketers believe that the success of a digital campaign depends on the number of followers gained on Facebook or Twitter. But definitely, this is a big misconception that should be stopped. There’s more to social media and digital marketing than just having thousands or millions of followers on the account. These followers need to actually respond so that the campaign can be successful.
#1: You will have to spend money to be successful in your digital marketing campaign
One way you can be successful with your digital marketing campaign is to spend big money. You will really benefit from having a seasoned speaker or personality guest blog on your website. Even though you will have to spend some money on this, the results can be overwhelming.
The trick here is to identify who the right people to invite to guest blog or feature on your social networks. You have to be thoroughly careful about whom you choose so you can get the right results you are looking for in your digital marketing campaign.
Knowing these things are important for the success of your digital marketing campaign. There are plenty of other things that are still good to know when it comes to working on a digital marketing campaign. If you really want to do things right the first time, you can follow these tips so you know how to reach your target audience.