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Blogging for Business: 10 Foundational Requirements for Success

Blogging for Business: 10 Foundational Requirements for Success

It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate TwitCount Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard,

TCC Podcast #37: Maggie Patterson | The Copywriter Club

TCC Podcast #37: Maggie Patterson | The Copywriter Club

Copywriter and business strategist, Maggie Patterson joins The Copywriter Club Podcast to talk about growing a sustainable consulting business. This is actually the second time Maggie has joined us to chat, but sadly, the first recordings are lost to

Are You Handicapping Your Conversion Rate?

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy,

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They focus on quality, leisurely everyday wear for the modern Chinese consumer. This combination has proved hugely popular in the orient with Vita Wei now the leading leisure, designer

12 Top Online Marketing Influencers to Watch in 2017 - Oberlo

12 Top Online Marketing Influencers to Watch in 2017 - Oberlo

2017 is a big year for influencer marketing; Internet search for the term “influencer marketing” has increased 90 times since 2013. Influencers in the online marketing domain are becoming more powerful and attractive to brands and professionals that are

Want To Take Your PPC Advertising To The Next Level?

Want To Take Your PPC Advertising To The Next Level?

Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords Ratgeber (Foto: Evan Lorne / Shutterstock) 10.06.2017, 15.00 Uhr Neben Google Adwords entsteht gerade ein Online-Marketing-Universum aus dem Hause Amazon . Noch gibt es Werbeformen, die einen

The best marketers are mad scientists

The best marketers are mad scientists

We’ve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to

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