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24 Hours to Save the World – via Email Marketing - iContact

24 Hours to Save the World – via Email Marketing - iContact

Imagine the scenario. Business has taken a tumble, you’ve missed your targets and money is tight. You’ve got 24 hours to turn things around or face the consequences. You could be missing out on a bonus payment, not have the cash to fund a new opportunity

3 Advanced Personalization Techniques to Increase Audience Engagement

3 Advanced Personalization Techniques to Increase Audience Engagement

The best way to succeed at email marketing is to use all of the tools available to you. But, the truth is, many businesses get comfortable with a certain email routine and stick with it. They overlook some of the best tools they have at their disposal because

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email

Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, according to a study by Ripl, a provider of mobile application software. When respondents were asked about

On Target – Making Your First Email Count - iContact

On Target – Making Your First Email Count - iContact

Your email marketing subscribers are at their most engaged the moment they first join your list. This is because you are still very much at the front of their minds. They have given you their email address in exchange for a useful piece of content or in the

B2B the movie 4: Bridget Bones’s To-Do List

B2B the movie 4: Bridget Bones’s To-Do List

B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of skills required to succeed in their roles. Skills gaps and ‘getting left behind’

How Holistic Testing Can Bring You Greater Rewards - Smart Insights Digital Marketing Advice

How Holistic Testing Can Bring You Greater Rewards - Smart Insights Digital Marketing Advice

Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you

Intelligent Content in Email: How to Activate Your Data and Boost Results

Intelligent Content in Email: How to Activate Your Data and Boost Results

Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how important it is to exceed your customers’ expectation with email – otherwise

The Power of Email + The Psychology of Social Proof = The Social Email

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94

Bill Belichick gives us 7 steps to email marketing success - Only Influencers

Bill Belichick gives us 7 steps to email marketing success - Only Influencers

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all

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