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Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those
SEO experts know how tricky our profession can be. Today, your sites could deliver impeccable results in terms of traffic and CTR, but tomorrow they could drop overnight. Is it a Google update or a manual report? Did I lose backlinks? Is it possible that
Mod Girl Around The Web Press Mod Girl Marketing Newsroom Here you’ll find the latest Mod Girl and inbound marketing news regarding holistic SEO , web analytics , user experience and more. Read press releases from Mod Girl Marketing here . Mod Girl
I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are
There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and
In our last post, we spoke about the wayArtificial Intelligence in digital marketingis changing the way marketers work and helping them create more personalized customer experiences. Digital marketing is just one of the many areas that AI is disrupting
The proportion of marketing budgets that gets allocated to the digital and social media space is growing inexorably. As a consequence, the focus on how to measure return on investment is intensifying. There is much debate about how to best design social media
Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are
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