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Live video has become the creative canvas for digital marketers

Live video has become the creative canvas for digital marketers

Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave

Your AI does not need tickets to the big game - Marketing Land

Your AI does not need tickets to the big game - Marketing Land

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those

How to Get Your Site Back on Track After an SEO Rankings Drop

How to Get Your Site Back on Track After an SEO Rankings Drop

SEO experts know how tricky our profession can be. Today, your sites could deliver impeccable results in terms of traffic and CTR, but tomorrow they could drop overnight. Is it a Google update or a manual report? Did I lose backlinks? Is it possible that

Press and Media | Mod Girl Marketing

Press and Media | Mod Girl Marketing

Mod Girl Around The Web Press Mod Girl Marketing Newsroom Here you’ll find the latest Mod Girl and inbound marketing news regarding holistic SEO , web analytics , user experience and more. Read press releases from Mod Girl Marketing  here . Mod Girl

Are you becoming an obsolete marketing professional?

Are you becoming an obsolete marketing professional?

I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are

The Biggest Social Media Marketing Myths In 2017

The Biggest Social Media Marketing Myths In 2017

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and

Artificial Intelligence today: How it will change your future

Artificial Intelligence today: How it will change your future

In our last post, we spoke about the wayArtificial Intelligence in digital marketingis changing the way marketers work and helping them create more personalized customer experiences. Digital marketing is just one of the many areas that AI is disrupting

Evolving Social Media Metrics Signal a Change - The Social Media Monthly

Evolving Social Media Metrics Signal a Change - The Social Media Monthly

The proportion of marketing budgets that gets allocated to the digital and social media space is growing inexorably. As a consequence, the focus on how to measure return on investment is intensifying. There is much debate about how to best design social media

The Case for Using a Physical Catalog to Boost Ecommerce Sales - Sellbrite

The Case for Using a Physical Catalog to Boost Ecommerce Sales - Sellbrite

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are

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