SearchCap: Google Project Owl, trillions of searches & local reviews

SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content Apr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

Google reaffirms 15% of searches are new, never been searched before Apr 25, 2017 by Barry Schwartz Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.

Local search update: ‘Best’ filter invading the local pack Apr 25, 2017 by Conrad Saam We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’

Evaluating PPC talent, part 1: Where to begin Apr 25, 2017 by Brett Middleton How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

Content and links: It really does take a village Apr 25, 2017 by Julie Joyce Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.

4 myths of paid search bidding Apr 24, 2017 by Digital Marketing Depot Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently will not deliver the same […]

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks Apr 24, 2017 by Scott Brinker We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]


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