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CAMPAIGN IDEAS

We attract new prospects, identify who they are, and capture information.

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Customer Acquisition
Drive
Traffic
Event Promotion
Mobile Couponing
New Product Launch
Product Promotion
Promote
A Trial
Prompt Purchase
Prompt
Sign Ups
Research
Stimulate
Usage
Strengthen
Loyalty

Customer Acquisition

Our online and mobile engagement tools attract and interact with new prospects. These tools enable businesses to identify who these prospects are, while capturing demographic data to inform and promote an improved sales-cycle. gotcha! has a number of customer-acquisition programs ready for you to take advantage of.

Case Study

Cox Business

Customer Acquisition

Intro

Cox Business had a major trade show they were exhibiting at and needed an engaging lead-capturing tool to attract prospects to their booth. They decided to use our digital Tag2spin™ prize wheel.

Goal

Attract more prospects and clients to their booth at a tradeshow, and build a list of pre-qualified customers.

How

Cox sent out a pre-show registration email encouraging people to sign up in advance, while inviting them to the Cox booth to play the game. Cox collected qualified leads in a spreadsheet they could access in real time, thanks to customers filling out registration information and an optional survey.

Results

Cox Business attracted more people to their booth than in previous years. They acquired 250 new leads in under 2 hours and had smiling prospects who won logo'd merchandise from the spin of their prize wheel.

Drive Traffic

Customers want quick and efficient ways to access your online content. gotcha! offers managed solutions that provide ease-of-access to customers, while providing you, the business, with the traffic you need to Attract, Interact and Capture information from those connecting with you.

Case Study

Orbitz for Business

Drive Traffic

Intro

Orbitz was attending a large tradeshow and wanted to use a concept with full integration into their CRM solution.

Goal

Drive traffic to their booth at a tradeshow, and at the same time build a spreadsheet with pre-qualified clients interested in setting up appointments with a desire to buy.

How

Tag2Spin was delivered ahead of time via email. People were given the option to play, fill out an optional survey, and then go to the booth to pick up their prize.

Results

Over 200 people responded to their email, 80% of which filled out the optional survey. Over 40% of that group expressed a desire for an appointment or intent to buy. At the show, they had over 900 people come to their booth as a result of the email and the game being set up in their booth on monitors.

Event Promotion

Harnessing the power of digital communication drives attendance to your event, or traffic to your trade-show booth. Whether you are the host of the event or an exhibitor, we have the tools to ensure your event is a success.

Case Study

Software One

Event Promotion

Intro

SoftwareOne wanted a tool to capture leads and survey information from attendees at a trade show they were attending.

Goal

SoftwareOne event promotion

How

Users opted in via text and then clicked on a link and filled out a survey. Their name was then entered into a drawing for a prize.

Results

SoftwareOne more than doubled their traffic at the show and to their events.

Mobile Couponing

gotcha! tools allow you to provide coupons or discounts instantly to the devices your customers are using. Increase your business and foot traffic by incorporating mobile-couponing into your marketing strategy.

Case Study

Image Sun

Offer a mobile coupon page.

Intro

Offer a mobile coupon page.

Goal

To engage customers in a managed loyalty program.

How

Customers sign up for a coupon delivered in a format suited to their needs either as a printable coupon, an SMS text, or as an email

Results

Increase in coupon redemptions

New Product Launch

New product launches require multiple channels to ensure comprehensive exposure and to secure a foothold with your audience. This includes everything from email blasts, to text alerts, custom mobile pages, social media engagement, and more. We can provide the complete package to ensure market saturation and the success of your new products.

Case Study

Horiba

New Product Launch

Intro

Horiba had a new product launch that they wanted to communicate quickly and comprehensively to all prospects
and customers.

Goal

Horiba required a package of tools that would provide communication to multiple devices in multiple formats.

How

Customized QR code

Results

Horiba generated multiple content requests for product literature. Appointments were set as part of the follow-up process.

Product Promotion

Maintaining the development of your sales channels requires continued churning of the waters of marketing and interaction. Selecting the most comprehensive and appropriate digital products will ensure delivery of the results you want from your marketing campaigns.

Case Study

Cedar City

Product Promotion

Intro

Cedar City wanted to promote tourism and travel to its city.

Goal

Cedar City needed an update to existing marketing channels, to connect with existing customers and attract prospects.

How

Cedar City used our mobile site builder to create an interactive experience for tourists.

Results

Three years in the running, Cedar City's interactive site is still their most engaging program to date.

Promote A Trial

Everyone loves a free trial. Facilitating the sign-ups and then converting these free-trial users into customers is another story. We have the tools and solutions you need to streamline this detailed and complex process. Leverage our solutions and convert away!

Case Study

Dr. Pepper

Promote A Trial

Intro

Dr. Pepper needed an efficient way to engage suppliers and retailers in support of their largest advertising campaign of all time.

Goal

To use the internet and mobile devices to have customers sign up for a free trial of a product or service, in a way that is quick and simple for the consumer.

How

Use of QR codes and mobile website.

Results

This program was successful in increasing engagement from their suppliers and retailers, and resulted in thousands of t-shirt giveaways.

Prompt Purchase

Have a product or service to sell? We help you spread the word through mobile, desktop, applications and tablets. We can wrap a complete marketing-campaign around the products and services you sell and tailor it to your audiences.

Case Study

MISI

Prompt Purchase

Intro

MISI wanted to increse spinal surgeries.

Goal

To use digital marketing to drive online traffic to request an appointment.

How

Redesigning the website into a specialized spinal surgery marketing site with an online form for capturing information. Using a strategic AdWords campaign to drive patients to the site for lead capturing.

Results

After 3 months and $500k invested, over $6 million in surgeries were generated.

Prompt Sign Ups

Having a sign up page isn't enough to make sure you have attendance to your events or newsletters. People are using desktop computers and mobile devices to interact with content. Making sure yours is available for the devices looking at it is only half the solution. Driving traffic to it is the other half. Our tools will provide you with a complete solution that is fully accessible to all devices, driving the customer traffic you need.

Case Study

Knights Of Columbus

Prompt Sign Ups

Intro

Pledge to Pray

Goal

To get Facebook members to sign a pledge form, committing to pray for the incoming Pope.

How

We built a Facebook application which was accessed by followers.

Results

Likes increased 14% and over 10,000 people made the pledge to pray over the 5 days the app was live.

Research

Want to collect information from the marketplace or your customers? Conducting a survey is one way to do it, polling another, but we offer other solutions that drive interaction and data collection. Our contest and sweepstakes tools can be leveraged on all devices and through multiple social-channels to collect information of your potential customers.

Case Study

Roche

Research

Intro

Roche wanted an efficient way to offer visitors a way to submit a form requesting more information.

Goal

Create a quick-to-access mobile form.

How

Using our Tag2form™ Roche created a comprehensive form.

Results

Two years into this program, Roche renewed twice. Thousands of forms have been submitted.

Stimulate Usage

Have a large registered-user base and little activity? We can help you. We have tools that can turn this inactive group into an engaged audience. If they don't use it, you will lose it.

Case Study

Kellie Miller

Stimulate Usage

Intro

Kellie Miller was running for City Council and wanted to generate interaction with her supporters.

Goal

To use social media to create activity and a buzz.

How

We created three separate Facebook applications: one to support yard sign signups, one for a downloadable "support Kellie" profile pic, and the other was an "About Kellie Miller" resource center.

Results

Kellie's race was a close one. It was necessary for her to have a run-off with her next closest opponent. She won her seat in City Council.

Strengthen Loyalty

Loyalty programs are the backbone of sales. You have to keep your existing customers coming back. We have integrated loyalty programs that will accomplish just that. Whether stand-alone or as part of your existing system or POS, we can help boost your sales and retain those valuable clients.

Case Study

Polylok

Strengthen Loyalty

Intro

Polylok wanted a fun way to engage their customers.

Goal

To create a social game which would generate an increase in participation and likes.

How

We created a Facebook app called "Septic Tank Master Quiz". Emails were sent out to customers inviting them to go to Polylok's Facebook page to play. The objective was for them to get as many answers correct as possible and receive a ranking based on how many they got correct.

Results

Polylok's Facebook likes increased 30%, and 38% of sent coupons were redeemed.

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